National Sales Manager – Digital Imaging
Sony is one of the world's most recognised consumer electronics brands, built on a legacy of innovation and quality. Our business spans the full entertainment ecosystem — from TV, audio and digital imaging to professional products, music, film and gaming and more.
Sony is seeking an experienced
National Sales Manager
to join our dynamic Digital Imaging business unit. This is a
full-time position
based in
North Sydney.
In this strategic role, you will be responsible for driving sales growth and market expansion across Sony's digital imaging product portfolio (camera business) throughout Australia. You will lead and manage key account relationships, develop sales strategies, and work collaboratively with cross-functional teams to achieve revenue targets. This position is integral to Sony's growth objectives in the digital imaging sector and will have a significant impact on our market presence and customer relationships.
Key responsibilities include;
Develop and execute comprehensive national sales strategies for digital imaging products to drive market share growth and revenue targets
Own senior-level relationships with major national channel partners, while maintaining strong alignment on communication at all levels – especially with the account managers and their counterparts
Lead a national team of account managers and provide coaching, mentoring, and performance management to achieve sales objectives
Monitor market trends, competitor activity, and customer feedback to inform strategic decision-making
Partner with product marketing, marketing communications, analytics, and finance teams on go-to-market and profitability plans
Maintain forecast accuracy and disciplined financial management of commercial investment




Lead negotiations for range reviews, promotional plans, and trading terms
Set and achieve national sales and margin targets by channel and category, aligned with business objectives
Ensure team focus and unity on company and business unit objectives over individual goals
About you
Prior experience as a National Sales Manager or Senior Category Account Manager, ideally in digital imaging, consumer electronics, or related technology
Proven track record of achieving and exceeding sales targets and driving revenue growth in a national or multi-regional territory
Strong account management experience with demonstrated ability to build and maintain strategic relationships with key clients and stakeholders
Experience leading and motivating sales teams, with excellent coaching and mentoring capabilities
In-depth knowledge of the digital imaging market, including cameras, lenses, and related accessories
Excellent communication, presentation, and negotiation skills with the ability to engage effectively at all levels of an organisation
Analytical skills with proficiency in P&L; management, forecasting, and reporting
Tertiary qualification in Business, Marketing, Finance, or a related field (preferred)
Valid driver's licence and willingness to travel across Australia as required
Permanent working rights in Australia
About us
Sony is proud to offer
an exciting work environment with ongoing training and opportunities to grow and invest in your career. It is a fast-paced environment with high productivity and high expectations, but we are well rewarded with great colleagues, recognition for a job well done, and a fun and flexible work culture. Of, course we also have a host of some fantastic staff perks, including product discounts!
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📌 National Sales Manager – Digital Imaging (Sydney)
🏢 Sony
📍 Sydney