Job Description
The Digital Picnic Pty Ltd – Docklands VIC
n
The Digital Picnic is seeking a qualified and motivated Marketing Specialist to join our team on a permanent full time basis at our Docklands office in Melbourne.
n
The successful candidate will identify market opportunities and develop, coordinate and implement data driven marketing and paid‐media strategies that strengthen client brands, reach target audiences and support sustainable business growth.
n
This position offers approximately 38 hours per week.
n
Perks
n
n
Competitive annual salary of $79,500–$90,000 plus superannuation.
n
Supportive, inclusive and people focused workplace.
n
Opportunity to work across a diverse portfolio of clients and industries.
n
Access to ongoing professional development and digital marketing training.
n
Opportunity to work with an established Melbourne social media marketing agency.
n
Long-term career growth and development opportunities.
n
n
The Digital Picnic Pty Ltd
n
The Digital Picnic is seeking a qualified and motivated Marketing Specialist to join our team on a permanent full time basis at our Docklands office in Melbourne.
n
The successful candidate will identify market opportunities and develop, coordinate and implement data driven marketing and paid‐media strategies that strengthen client brands, reach target audiences and support sustainable business growth.
n
This position offers approximately 38 hours per week.
n
Benefits
n
n
Competitive annual salary of $79,500–$90,000 plus superannuation.
n
Permanent full-time employment.
n
Supportive, inclusive and people focused workplace.
n
Opportunity to work across a diverse portfolio of clients and industries.
n
Access to ongoing professional development and digital marketing training.
n
Opportunity to work with an established Melbourne social media marketing agency.
n
Long-term career growth and development opportunities.
n
n
Task & responsibilities
n
n




Identify and research market opportunities for clients' existing and proposed products and services.
n
Research customer needs, market characteristics, competitors, consumer behaviour and potential demand.
n
Collect and analyse market, campaign, customer and competitor data to support marketing decisions.
n
Develop and implement marketing objectives, strategies and programs aligned with client and business goals.
n
Advise clients and internal stakeholders on market positioning, pricing, advertising, sales promotion and appropriate marketing channels.
n
Develop paid‐media strategies across platforms such as Meta Ads and Google Ads.
n
Plan, coordinate and implement advertising and promotional campaigns within approved budgets and timelines.
n
Conduct audience, keyword, competitor and market research to inform campaign strategies.
n
Coordinate campaign materials, including advertising copy, creative briefs, artwork and landing‐page content.
n
Liaise with clients, designers, content specialists and other internal and external stakeholders.
n
Monitor advertising expenditure and campaign performance against agreed objectives and key performance indicators.
n
Analyse campaign results and prepare performance reports, insights and recommendations.
n
Test and optimise campaign audiences, creative material, messaging, placements and budgets.
n
Support integrated marketing strategies across paid advertising, social media, websites and email marketing.
n
Monitor industry developments, platform changes, market trends and emerging digital marketing opportunities.
n
Maintain accurate campaign records, budgets, schedules and client documentation.
n
n
Qualification & experience
n
n




Bachelor's degree or higher qualification in marketing, business, commerce, communications, advertising or a related discipline; or at least five years of relevant professional experience in place of a formal qualification.
n
Relevant professional experience developing and implementing marketing strategies and programs.
n
Demonstrated experience planning, managing and optimising paid media campaigns.
n
Experience using Meta Ads Manager and Google Ads.
n
Demonstrated experience conducting market, audience, customer and competitor research.
n
Experience analysing campaign data and preparing performance reports and recommendations.
n
Knowledge of digital-marketing tools, analytics platforms and campaign tracking methods.
n
Strong analytical, reporting, communication and stakeholder management skills.
n
Excellent organisational skills and attention to detail.
n
Ability to manage multiple client campaigns, priorities, deadlines and budgets.
n
Ability to work independently and as part of a team-oriented team.
n
Agency experience or experience managing multiple client accounts will be highly regarded.
n
n
About Company
n
The Digital Picnic is a Melbourne-based social-media marketing agency and digital-marketing training provider. We provide social-media management, paid‐advertising management, content creation, website services, email marketing, strategy sessions, campaign health checks and practical digital-marketing training.
n
We work with businesses to develop and implement practical, data‐driven marketing strategies that strengthen their online presence and support sustainable growth.
n
The Digital Picnic is committed to creating a supportive, progressive, inclusive and people‐focused workplace where talented marketing professionals can undertake meaningful work, continue developing their skills and deliver strong outcomes for clients.
n
Work Type: Full time
n
Salary: $***********
n
Job Expire: **********

📌 Marketing Specialist (Victoria)
🏢 The Digital Picnic
📍 Victoria