Job Description
Queensland | Foodservice |Sales Leadership
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Lead the growth of Hakka's Queensland foodservice business — build strong distributor and end-user partnerships, develop your sales team and turn market opportunities into profitable growth.
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ABOUT HAKKA
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For over 40 years, Hakka has been a leader in Australia's Asian food category, with trusted products across foodservice, retail and commercial channels. We are continuing to grow our national presence and are looking for a commercially driven sales leader to take ownership of our Queensland foodservice market.
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THE OPPORTUNITY
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Reporting to the General Manager, Sales & Marketing, the QLD State Sales Manager – Foodservice will lead state sales performance and market development. The role is responsible for delivering profitable growth through Hakka's distributor and end-user push/pull strategy, while leading and developing the Queensland sales team.
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WHAT YOU'LL OWN
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Deliver the Queensland sales, profit and market-growth objectives.
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Develop strong relationships with distributors, key customers and priority foodservice end users.
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Build and convert a structured pipeline of recent business, product trials and menu placements.
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Lead state sales planning, territory coverage, customer prioritisation and execution.
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Coach, develop and hold the Queensland sales team accountable for performance and activity.
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Manage pricing, gross margin, trade spend, promotional investment and customer profitability within delegated authority.
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Provide accurate sales forecasts and actively contribute to the S&OP; process.
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Lead new product launches, regional promotions, tastings and trade-show activity.
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Provide market and competitor insights and partner across Marketing, Customer Service, Demand Planning,



Quality and Logistics.
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WHAT WE'RE LOOKING FOR
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Minimum 5 years' foodservice sales experience with a robust understanding of distributor and end-user channels.
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Demonstrated ability to grow sales, develop accounts and negotiate commercially beneficial outcomes.
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Established foodservice networks and strong relationship-building capability.
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Experience leading, coaching and developing sales people.
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Strong commercial acumen across margin, trade spend, budgets and customer profitability.
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Confident using Microsoft Office and CRM systems, with disciplined sales reporting and pipeline management.
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Ability and willingness to travel throughout Queensland as required.
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Chinese language skills (Cantonese and/or Mandarin), retail or broader commercial experience are advantageous but not essential.
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HOW YOU'LL LEAD
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You will be expected to lead in line with Hakka's values: Courage – Take Ownership. Take small bets; Aim High – Strive for excellence; Just – Act with integrity; Balance – Weigh the options; Helpful – Serve all stakeholders; and Imagination – Envisage what is possible.
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WHY JOIN HAKKA?
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Take ownership of a key growth market with genuine opportunity to shape the Queensland business.
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Work with established brands and products across a broad foodservice customer base.
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Join a national sales team with strong cross-functional support and a clear growth agenda.
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A leadership role with the opportunity to build capability, customer partnerships and long-term market presence.
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READY TO TAKE OWNERSHIP OF QUEENSLAND?
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If you are an experienced foodservice sales leader who combines commercial drive with solid customer relationships and team leadership, we would like to hear from you.

📌 Qld State Sales Manager - Foodservice (Queensland)
🏢 Hakka
📍 Queensland