Job Description
Active Transition Training – Melbourne VIC
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We are looking for a creative, commercially focused, and results-driven social media marketing manager to manage and grow our digital presence across multiple businesses and brands. This is not simply a content-posting role. We are looking for someone who understands how to turn social media into a genuine brand-building, audience-growth and lead-generation channel. The successful candidate will take ownership of social media strategy, content planning, campaign execution, paid advertising, community engagement and performance reporting.
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Key responsibilities
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Develop and execute social media strategies aligned with business objectives
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Manage platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube
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Create monthly and quarterly content and campaign calendars
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Maintain consistent brand positioning, messaging and visual standards
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Develop engaging content including posts, reels, short-form videos, stories, carousels and promotional campaigns
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Write compelling captions, advertising copy and calls-to-action
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Work with photographers, videographers,



designers and internal teams to produce high-quality content
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Develop social media campaigns designed to generate qualified leads and enquiries
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Plan, launch and optimise paid campaigns across platforms such as Meta Ads and LinkedIn Ads
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Monitor comments, messages, reviews and audience engagement and respond professionally and promptly to online enquiries
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About you
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Proven experience in social media marketing, digital marketing or a similar role
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Strong understanding of Facebook, Instagram, LinkedIn, TikTok and YouTube
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Experience managing paid social advertising campaigns
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Robust copywriting and storytelling skills
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Understanding of lead-generation funnels and digital customer journeys
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Experience with content creation and short-form video
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Strong knowledge of analytics and campaign reporting
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Ability to manage multiple brands, campaigns and priorities simultaneously
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Excellent communication, organisation and project-management skills
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Commercial mindset with a strong focus on measurable results
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📌 Social Media Marketing Manager (Victoria)
🏢 Active Transition Training
📍 Victoria