Job Description
G Squared is growing, and we're looking for a Paid Media Senior Consultant to join our award-winning Paid Media team.
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This role is for an experienced and charismatic performance marketer: someone who understands how paid media directly drives revenue and margin, not just clicks. You'll own growth strategies for leading brands, working hands-on across Google Ads, Meta Ads and many other digital platforms, while collaborating with specialists who help bring your strategy to life.
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You'll manage your own portfolio of clients, shape their paid media roadmaps, and be trusted to make commercial decisions that move the needle.
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What you'll do
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As a Senior Consultant, you'll be the strategic owner of your clients' paid media performance.
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Own and evolve paid media strategies for a mix of brands, with a clear focus on lead generation, revenue, ROAS and scalable growth
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Drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels
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Develop full-funnel media strategies from awareness to conversion
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Setup, optimise and report back on your media strategy, ensuring results hit your target KPIs
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Use data to make commercial decisions around budget allocation, optimisation, bidding strategy and creative direction
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Work with our creative team to generate assets to elevate performance
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Be the point of contact for clients: confident presenting strategy, results and recommendations
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Pitch your innovative ideas and implement test and learns in an environment with a learning mindset
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As a Senior, you will have additional responsibilities to:
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Take the lead on some of our larger client accounts
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Mentor and lead a pod of Consultants, lifting the standard of the whole team, ensuring workload is balanced and processes followed
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Ensure client results across the pod are meeting targets
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Drive strategic consultancy within your clients and your pods
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What we're looking for
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This role is ideal for someone who has already scaled numerous accounts and wants more ownership and influence. You are someone who believes in remaining hands-on with campaign management, whilst discussing results and strategy directly with your clients.
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You'll bring:
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6+ years of hands-on paid media experience
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Deep expertise in at least Google Ads and Meta Ads
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Confidence optimising campaigns based on performance data, feed quality and commercial outcomes
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Excellent communication skills, feeling at home and comfortable advising senior client stakeholders
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High attention to detail with an inquisitive mindset
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Ability to balance technical skills with charismatic client management
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Google Tag Manager and website tracking experience
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High proficiency in Microsoft suite (Excel & PowerPoint)
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Strong business acumen
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CRO or ecommerce UX understanding
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Exposure to marketplaces or omnichannel ecommerce
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Programmatic or TikTok Ads experience
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About G Squared
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G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.
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We're a motivated team of like-minded individuals who love what we do, and have fun doing it.
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We are driven by implementing digital solutions which focus on creative use of technologies and most importantly, generating results for our clients.
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Our consultancy has 4 main service pillars - Web, SEO, Paid Media and Creative. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more holistic view of digital, and focus on channels working cohesively together, and not against each other.
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Purpose-built office building with break-out zones and collaboration stations
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Comprehensive, frequent training through our partnership with Sydney University.
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Paid parental leave
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Holiday bonus
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Regular team events
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Awards
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Winner at APAC Search Awards - Best SEO Campaign
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Finalist for Specialist Agency of the Year at the Mumbrella Awards ****
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Finalist for Marketing Agency of the Year at AMI Awards ****
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Finalist for Independent and Digital Agency of the Year at the AdNews Awards ****
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7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards
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G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.

📌 Senior Paid Media Manager (New South Wales)
🏢 G Squared
📍 New South Wales