Job Description
AVC Operations Pty Limited – Byron Bay NSW
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Lead the retail operation at one of Byron Bay's most exciting hospitality venues.
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North Byron Hotel is looking for an experienced and commercially minded Bottleshop Manager to lead the day-to-day performance of our retail business. Based at 61 Bayshore Drive, you'll play a key role in delivering an outstanding customer experience, developing a high-performing team and growing the retail operation.
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Working closely with the Licensee, you'll oversee retail performance, beverage offerings, team engagement, supplier relationships, marketing activity and operational standards.
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Bottleshop Manager
n North Byron Hotel | Byron Bay, NSW
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Lead the retail operation at one of Byron Bay's most exciting hospitality venues.
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North Byron Hotel is looking for an experienced and commercially minded Bottleshop Manager to lead the day-to-day performance of our retail business. Based at 61 Bayshore Drive, you'll play a key role in delivering an outstanding customer experience, developing a high-performing team and growing the retail operation.
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Working closely with the Licensee, you'll oversee retail performance, beverage offerings, team engagement, supplier relationships, marketing activity and operational standards.
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What you'll do
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Lead and motivate the retail team to deliver exceptional customer service
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Drive sales, profitability, labour performance and expense control
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Manage beverage listings, COGS, stock-related initiatives and supplier relationships
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Review financial performance and identify opportunities to improve results
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Develop and implement operational procedures and service standards
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Build solid relationships with guests, team members, suppliers and the local community
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Support the delivery of promotions, events and retail marketing initiatives
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Monitor competitor activity and identify opportunities for growth
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Recruit, train,



coach and develop team members and leaders
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Conduct team meetings, performance reviews and people-planning activities
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Champion North Byron Hotel's service standards, values and F&B; non-negotiables
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Ensure compliance with workplace health and safety, quality and regulatory requirements
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Create a positive team culture that supports engagement, retention and continuous improvement
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What we're looking for
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You'll be an experienced hospitality or retail leader with a strong understanding of beverage operations and the ability to balance exceptional service with commercial performance.
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You'll bring:
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Experience managing a bottleshop, retail liquor operation or high-volume hospitality department
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Strong knowledge of beverage products, service standards and customer experience
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Proven financial and commercial acumen, including exposure to budgets, COGS and P&L; reporting
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Experience leading, coaching and developing high-performing teams
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Strong communication, organisation and problem-solving skills
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Confidence working with suppliers, marketing partners and local stakeholders
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A proactive approach to identifying opportunities and implementing change
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A genuine passion for creating memorable customer experiences
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Why join North Byron Hotel?
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This is an opportunity to take ownership of a key retail operation within a vibrant, high-volume venue in one of Australia's most iconic hospitality destinations. You'll have the support of the Licensee and wider venue team, along with the autonomy to make a meaningful impact on performance, people and guest experience.
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If you're ready to bring your leadership, commercial thinking and passion for retail hospitality to North Byron Hotel, we'd love to hear from you.
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Apply now to join the team.
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📌 Bottle Shop Manager (Byron Bay)
🏢 AVC Operations Pty
📍 Byron Bay