Howe Management Consulting – Wetherill Park NSW
My client is a well-established family-owned business (35 years in operation), operating nationally, across a wide and diverse industrial and engineering market base. They service an Australian wide wholesale network of clients through a state-based branch structure, with a comprehensive range of "off the shelf" products, plus tailored engineered solutions directly to the manufacturing sector. They combine these offerings with a explicit focus on fostering genuine client partnerships, forming a long standing and enviable reputation in the market.
The founder/owner has grown this business with an entrepreneurial spirit willing to say yes to almost all opportunities, which has been the foundation of success. The current business situation would be best described, as that; following Covid, combined with the owner focussing on other business opportunities, has seen the business revenue plateau. As such, he has made the decision to create this key role to reinvigorate the business trajectory, taking advantage of the significant market potential, by creating a clear strategy with the owner, building on the current base.
Acting as the primary commercial partner to the owner you will drive margin focussed revenue growth, customer engagement, and long-term market positioning. A key requirement is embedding relevant business process, continuous improvement, and efficiency to improve business performance and customer satisfaction.
Key Objectives of the Role:
Strategic and National Leadership - business positioning,



growth strategy and branch alignment
NSW sales growth - Profitable revenue growth and market development
Sydney Warehouse Performance - Accuracy, throughput, safety and stock integrity
Financial and Commercial Management - P&L;, GM, working capital and cost control
People and Culture - Leadership, capability and accountability
Customer and Supplier Relationships - Service, retention and strategic partnerships
Systems, Reporting and Communication - Management discipline and data qualitySafety,
Governance and Risk - Compliance, controls and responsible decision-making
You understand that your success has been propelled by your effective communication abilities, developing strong relationships with relevant internal and external stakeholders. You will be driven by a strong attention to detail, organised and analytical, enabling you to make sound well founded business decisions. I will also be looking for an individual who possesses a mature approach being able to manage multiple competing tasks and be able to provide clear direction.
A critical selection point here is at least 5 years' demonstrable success in a General Management role in the industrial sales sector with experience in transforming a business to achieve growth.
It would be advantageous to have graduated with a Business, Marketing or Engineering Degree, however long-term results count! backed by self-driven development.
Given this is a national role interstate and occasional international travel will be required.
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📌 General Manager (New South Wales)
🏢 Howe Management Consulting
📍 New South Wales