Job Description
Ollies Place is a popular Australian children's fashion retailer with 46 stores nationwide and a rapidly developing online business. We are seeking an experienced Digital Marketing Specialist to strengthen our online presence and accelerate eCommerce growth.
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Key responsibilities
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Plan and manage digital marketing campaigns across Google, Meta, email, SMS and other channels
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Coordinate and monitor external marketing agencies
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Manage campaign budgets and improve return on advertising spend
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Analyse website traffic, customer behaviour and campaign performance
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Develop strategies to increase online sales, customer acquisition and retention
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Work closely with our design, buying and eCommerce teams
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Support SEO, content marketing, promotions and product launches
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Identify new digital marketing opportunities and technologies
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Prepare regular performance reports with clear recommendations
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About you
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Minimum two years' experience in digital marketing, preferably within retail or eCommerce
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Strong knowledge of Google Ads, Meta Ads, Google Analytics and email marketing
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Commercially focused and confident working with sales targets and budgets
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Solid analytical, communication and project-management skills
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Able to work independently while coordinating internal teams and external agencies
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Experience with Shopify and Klaviyo would be highly regarded
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About us
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Ollies Place is a popular Australian children's fashion retailer with 46 stores nationwide and a rapidly developing online business.

📌 Digital Marketing Specialist (New South Wales)
🏢 Ollie's Place
📍 New South Wales