Principle Theorem Pty Ltd – Sydney CBD NSW
You will be responsible for ensuring new and existing customers experience a smooth and confident transition into Principle Dental Software. This role owns the day-to-day relationship with assigned customers, from onboarding through early adoption and into steady-state success. The CSR is the first point of contact for customers and is accountable for follow-up, communication quality, and maintaining trust. This is a delivery-focused role that requires solid organisation, clear communication, and consistent execution. While the role is specialised, there will be plenty of opportunity to try new things; to find what excites you and hone your skills.
Key responsibilities
Build and maintain strong, professional relationships with customers
Deliver customer onboarding in line with documented processes and agreed delivery standards
Act as the primary point of contact for new customers during the onboarding period
Ensure customers understand the product, onboarding milestones, and next steps for success
Identify and address early risks to adoption, engagement, or customer confidence
Maintain accurate and up to date CRM records across all customer interactions
Provide clear reporting to the Executive Sales Manager on customer health, progress, and risks
Run regular client meetings and maintain consistent communication with customers




Problem-solve customer challenges within scope and elevate when required
Represent Principle at industry events, conferences, and meetings
About you
A strong sales acumen including B2B
Ability to confidently present demonstrations of software products
Spearhead projects and follow through to completion
Experience or knowledge in the dental sector
About us
We're a small team of easygoing, colourful, and passionate individuals breaking into the dental tech space. We proudly diverge from the traditional idea of a company - valuing transparency, ensuring everyone feels heard, and keeping each other accountable.
With a focus on collaboration and continuous improvement, we empower our team to take ownership of projects and operate with others to effectively achieve a common goal. This is a fun and fast-paced environment, where having work-life balance is highly valued and encouraged. We also put a lot of focus on growth and development, everyone on the team is constantly learning - either as individuals or from each other.
A strong and fun working culture
Flexible working hours as well as working from home
Not just one, but two resident doggos (visit the website below for their pictures)
To find out more about us, see our website

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📌 Customer Success Representative (New South Wales)
🏢 Principle Theorem
📍 New South Wales