About Us

We're a premium Western Australian spirits producer with a newly launched, expanded portfolio spanning gin, vodka, whisky and RTDs — all grounded in real Western Australian provenance, not invented backstory. Our products are distributed in WA through an established distributor partner, and we're now building the sales capability to take the brand national and into emerging export markets.

We're backed by a well-resourced private investment group, giving this role the stability of an established business with the pace and ownership of a much smaller one. Looking further ahead, we're developing a recent production distillery and hospitality destination, targeted to open in 2028 — this role will play a direct part in building the trade pipeline ahead of that.

About the role

This is a newly created National Sales Manager position, reporting directly to the General Manager. Because our WA distribution is already handled by an established distributor partner, this role is not a traditional territory or call-cycle position — it's a strategic build role with two distinct halves:

- Managing the WA distributor relationship — holding the partnership to agreed targets, coordinating ranging and promotional programs, and ensuring the partnership performs.

- Building everything else — you'll personally own relationships, ranging and promotional programs with key retail and on-premise accounts across the rest of Australia, plus emerging export opportunities, essentially building a national and international account base from the ground up.

You'll initially spend time in Perth metro working alongside our distributor's team to understand and build the market and existing key accounts, before shifting focus to interstate and export account development.

Key responsibilities:

- Build and execute the national sales strategy across WA, interstate and emerging export channels





- Manage and hold the WA distributor partnership accountable to agreed commercial targets and promotional commitments

- Own relationships, ranging and promotional programs with key retail and on-premise accounts outside the WA distributor's remit

- Build a structured pipeline of interstate and international accounts ahead of our 2028 hospitality and distillery expansion

- Collaborate with our marketing team to drive sales programs across both product categories (core range, RTD) and sales channels (direct, wholesale) that are aligned with our marketing strategy

- Represent the brand at trade shows, tastings and key account meetings, initially focused on Perth metro alongside our distributor's team

- Provide market intelligence and channel feedback to inform product, pricing and channel strategy

- Ensure all trade activity reflects responsible service and marketing of alcohol

About you

- Proven experience in a Business Development, State or National Sales Manager role within the liquor industry required

- Comfortable managing a distributor partnership commercially — holding a partner to targets without owning the day-to-day call cycle yourself

- A genuine track record of building new accounts and relationships from scratch, not just managing an existing customer base

- Commercial confidence negotiating ranging, promotions and trading terms across a multi-tier portfolio

- Comfortable operating with autonomy in a lean, fast-moving business in an active growth phase

- Genuine appreciation for provenance-led, quality-first branding over volume-driven, discount-led sales tactics

- Willingness to travel nationally, with Perth as your home base

What's on offer

- A newly created, high-visibility role with real influence over national and export commercial strategy

- Direct line to the General Manager, in a small dynamic business with big growth aspirations

- The chance to build a national sales function from a strong launch base, with a clear long-term horizon toward our 2028 expansion

- Attractive remuneration package, commensurate with experience

📌 National Sales Manager (Perth)
🏢 Tattarang
📍 Perth