Performance Marketing & Creative Specialist

Maths Words Not Squiggles | ~20hrs/week | Flexible Hours | Experienced & Passionate

Are you someone who loves coming up with creative ideas, knows how to turn them into effective campaigns, and enjoys seeing your work deliver real results?

Maths Words Not Squiggles (MWNS) is looking for an experienced Performance Marketing & Creative Specialist to help us reach more families, generate quality enquiries and grow enrolments across our 8 tutoring centres.

This is a role for someone who enjoys both the creative and analytical sides of marketing. You’ll brainstorm content, write compelling copy, design static creatives and manage paid campaigns, taking ideas from the first concept through to launch, testing and optimisation.

We’re an established business looking for expertise, strategy and direction , alongside someone who loves getting in and doing the work.

About the Role

You’ll take ownership of our day-to-day digital marketing, helping us communicate what makes MWNS special and connect with parents looking for support for their children.

You’ll work closely with a hands-on manager who brings years of marketing experience. There’s someone to collaborate with and bounce ideas off, alongside the trust and autonomy to bring your own recommendations, make decisions and keep things moving.

Marketing Strategy & Planning

- Developing a practical marketing plan that supports enquiries and enrolments across our centres

- Bringing fresh ideas, identifying opportunities and recommending where to focus our time and budget

- Planning campaigns and content around school terms, key enrolment periods and family needs

- Understanding our audience and turning parent questions, concerns and motivations into effective messaging

Creative & Content

- Brainstorming ideas for paid social ads and organic content, including static posts and video

- Writing engaging copy for ads, social posts and landing pages





- Designing on-brand static creatives for paid campaigns and organic social media

- Developing video concepts, hooks, scripts and briefs, and coordinating content creation with our team

- Planning and publishing organic social content that builds trust and showcases our students, tutors and centres

- Testing different creative approaches and using performance insights to shape future content

Paid Advertising & Lead Generation

- Setting up, managing and optimising paid campaigns across Google Ads, Meta and YouTube

- Managing budgets, audiences, keywords, placements and remarketing

- Testing ad copy, creative and landing pages to improve results

- Monitoring campaign performance and making proactive adjustments

- Driving quality leads while improving cost per lead and conversion rates

- Working with our enrolment team to understand lead quality and which campaigns turn enquiries into enrolments

Reporting & Improvement

- Ensuring conversion tracking is working accurately

- Providing clear, practical reporting on results, learnings and next steps

- Identifying opportunities to improve the journey from seeing an ad to making an enquiry

- Keeping up with platform changes and bringing relevant ideas to the business

About You

We’re looking for someone who:

- Has at least two years of relevant experience in performance marketing and digital creative
- Has hands-on experience managing Google Ads, Meta and YouTube campaigns
- Can demonstrate results in lead generation and campaign optimisation
- Writes clear, engaging copy and has a strong eye for design




- Is confident creating static assets using tools such as Canva or Adobe Creative Suite
- Understands what makes effective video content, including strong hooks, clear messaging and calls to action
- Has social media video editing experience
- Is comfortable with conversion tracking, analytics and performance reporting

- Can think strategically and turn recommendations into action
- Is organised, proactive and comfortable working independently
- Brings passion, curiosity and ownership to their work

Experience in education, tutoring, local services or marketing to parents would be highly regarded.

Working Hours & Flexibility

This role is approximately 20 hours per week , with flexibility around family, existing commitments and life outside work.

We’ll agree on a regular working arrangement that suits both you and the business, with time to collaborate and the flexibility to manage your workload independently.

Why Join MWNS?

- Take ownership of marketing for an established business with a meaningful purpose
- Have a direct influence on our creative approach, campaigns and marketing direction
- Work alongside an experienced, hands-on manager who values your expertise
- Enjoy flexible schedule and a supportive, collaborative team
- See the impact of your work as more families discover the support available to their children

About Maths Words Not Squiggles

Maths Words Not Squiggles is a growing tutoring company with eight centres across NSW. We support students from Kindergarten to Year 12 in Mathematics and English through engaging, personalised lessons that build both confidence and academic success.

Our culture is welcoming, supportive and collaborative. We believe every interaction matters - from a parent’s first phone call to a student’s final lesson - and we’re passionate about creating an environment where students, families and staff genuinely enjoy being.

Apply today and become part of the MWNS team.

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📌 Performance Marketing & Creative Specialist (Waverley Council)
🏢 Maths not Squiggles
📍 Waverley Council