A Technical Role, not a Traditional Sales Role

BC Coatings is seeking a Technical Coatings Representative to join our growing team.

This is not a traditional sales role. We are looking for someone with a solid understanding of coatings, surface preparation and application methods who can provide practical technical advice and build long-term customer relationships.

Success in this position comes from understanding customer requirements, solving problems and recommending the right solutions. Sales are a natural outcome of delivering value and technical expertise rather than the primary focus of the role.

About the Role

As a Technical Coatings Representative, you will become a trusted technical resource for our customers.

Working with an established customer base across a range of industries, you will visit customers and job sites, assess coating requirements, provide technical recommendations and help customers achieve the best possible outcomes from our products.

You will work closely with our technical, colour and production teams to ensure customers receive practical, effective solutions tailored to their specific applications.

Key Responsibilities

Provide technical advice on coating systems, paints and associated products.

Recommend suitable coating systems based on substrate type, service environment, application method and desired finish.

Assist customers with product selection, surface preparation and application techniques.

Investigate and troubleshoot coating performance and application issues.

Conduct regular customer visits, site inspections and project reviews.

Build and maintain strong customer relationships through technical support and service.

Liaise with internal teams to develop solutions that meet customer needs.





Stay current with industry trends, coating technologies and application methods.

Identify opportunities to improve customer outcomes through alternative products or coating systems.

About You

You are technically minded, customer-focused and enjoy solving problems.

To be successful in this role, you will ideally have:

Experience within the industrial, protective, automotive, timber, marine or decorative coatings industry.

A sound understanding of coating systems, surface preparation and application requirements.

The ability to assess customer challenges and provide practical technical solutions.

Strong communication and relationship-building skills.

Confidence explaining technical concepts to customers.

Excellent problem-solving and analytical skills.

A proactive and self-motivated approach.

Strong organisational and time-management skills.

A current driver's licence.

Highly Desirable

Experience in a technical coatings, technical support or customer-facing industry role.

Knowledge of industrial paints, protective coatings, spray equipment and surface preparation.

Experience investigating coating failures and application-related issues.

Experience working with contractors, manufacturers, fabricators, cabinet makers, furniture manufacturers or other industrial customers.

We are not searching for a traditional salesperson.

We are looking for someone who can become a trusted advisor to our customers by providing sound technical guidance, practical recommendations and exceptional service.

If you have a solid coatings background and would like to work in a role where your technical knowledge, problem-solving ability and customer relationships are genuinely valued, we would love to hear from you.

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📌 Technical Coatings Representative (Sydney)
🏢 Passila
📍 Sydney