We are seeking a full-time Marketing Specialist to research market opportunities, develop culturally relevant marketing strategies and coordinate integrated campaigns for our clients. The role combines market and consumer analysis, strategic marketing planning, digital and new media strategy, campaign implementation and performance evaluation.

Key responsibilities

- Research and analyse market conditions, consumer behaviour, cultural trends and competitor activities to identify market opportunities for clients.
- Develop marketing strategies, campaign plans, audience strategies, key messages and measurable marketing objectives based on client requirements and market research.
- Advise clients on brand positioning, brand localisation, Australian market-entry strategies and appropriate promotional approaches for multicultural and culturally and linguistically diverse consumer markets.
- Plan integrated marketing campaigns across social media, influencer marketing, community media, public relations, outdoor advertising, experiential marketing and strategic partnerships.
- Develop digital, social media and content marketing strategies for platforms including RedNote, WeChat, Instagram, TikTok and Facebook, and recommend suitable channels for target audiences.
- Analyse campaign performance using measures including reach, engagement, website traffic, enquiries and conversions, and use findings to improve targeting, content and channel allocation.
- Prepare marketing reports and recommendations based on campaign results, consumer feedback, market trends and competitor activity.
- Coordinate with internal teams, external suppliers, media partners and influencers to implement marketing activities in accordance with approved strategies, budgets, timelines and campaign objectives.




- Provide ongoing professional marketing advice to clients and identify opportunities to improve or expand their marketing programs.

About you

- Bachelor degree or higher qualification in Marketing, Business, Communications, Advertising or a closely related field.
- At least one year of relevant professional marketing experience.
- Demonstrated ability to conduct market research, analyse consumer and campaign data, and translate findings into practical marketing strategies.
- Experience developing and implementing integrated marketing campaigns across digital and offline channels.
- Strong written and verbal communication, client liaison, planning and stakeholder coordination skills.
- Sound understanding of contemporary digital and current media marketing methods and social media platforms.
- Desirable: Experience in new media market development, influencer marketing, multicultural marketing or culturally diverse consumer markets.
- Desirable: Practical experience with platforms such as RedNote, WeChat, Instagram, TikTok and Facebook, including campaign planning, content direction and performance analysis.
- Desirable: Experience working with media partners, influencers, community organisations, event organisers or external suppliers.

About us

M&Y; OmniReach Pty Ltd is a Melbourne-based multicultural and experiential marketing agency. We provide integrated marketing services to Australian, international and Asian brands seeking to reach culturally diverse consumer markets in Australia. Our services span multicultural market research, strategic planning, social and influencer marketing, media placement, public relations, experiential activations, commercial partnerships and campaign performance analysis.

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📌 Marketing Specialist (Melbourne)
🏢 M&Y OMNIREACH
📍 Melbourne