At Sherpa Group, we build communities on the Gold Coast and in Brisbane. We're growing fast, with new "Flourish" launches on the horizon, and our Marketing Manager, Eloisa, stepping fully into a strategist role. That means we need someone to build the engine underneath: content and campaigns that earn attention before we ever ask anyone to buy. If you've read the book Oversubscribed by Daniel Priestley, you'll get it!

What you'll be doing

Building content that warms up buyers before a launch: video, downloadable guides, previews, and telling stories that make people feel like they already know us. We use design agencies, but some basic design skills would be a plus, not required (InDesign or Canva).

Producing content that reflects our Flourish story: wellness, community, and elevated coastal living - suburb records don't interest us!

Designing low-risk ways for prospective buyers to signal interest (early access forms, previews, RSVPs) rather than pushing straight to a sale; bring your ideas.

Repetitive monthly marketing tasks like emailing social content to our subcontractors, sending construction updates (using your content); the expectation is these are done without reminder.

Being an extra pair of hands for our Marketing Coordinator, Ella, to organise launch events and activations end to end, from sales offices to launch days. No two days are the same.





Partnering closely with our Marketing and Sales team so campaigns feel like one story from first touch to settlement.

Working with buyers to tell their stories, mainly through video, but also through podcasts and other mediums.

What you'll need

Solid content instincts and excitement about creating ideas and directing video.

A proactive mindset. If you see something that needs doing, you're already on it - we all do things that aren't "part of the position description" for the wider team.

Consistency: you get asked to do a monthly task - and then you do it every month without being asked.

An eye for detail and the discipline to protect a brand that people already trust.

A love for lifestyle, people, and being part of something still finding its shape - you'll need to be flexible.

Ability to work across multiple brands: Sherpa, project brands, Between the Creeks, etc.

Some travel to Brisbane is required, and you'll assist with events after hours a couple of times a month.

We reward and recognise our team; let's chat!

Or maybe not quite you, but the role and opportunity to grow excites you? This is a rare chance to build something at Sherpa Group that doesn't exist yet. If you want your ideas heard, your work to matter, and to join a team that's climbing together, we'd love to hear from you.

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📌 Content & Campaigns Coordinator (City of Gold Coast)
🏢 Sherpa Group
📍 City of Gold Coast