A rapidly growing Australian fabrication and manufacturing company supplying the facade, signage, construction & trade industries nationwide.

We specialise in the design, fabrication, manufacture of:

Aluminium fabrication and custom fabricated parts

Laser cutting, CNC router cutting, CNC press & plate folding

Spray painting, finishing, powder coating & industrial painting

Signage and architectural signage

Fabricated and illuminated letters

LED signage systems

Router-cut signage and panels

Acrylic fabrication

In addition to signage and façade fabrication, TRADEFORM supports construction and trade companies with fabricated components, panels, structures & custom manufacturing solutions at competitive trade rates.

Our customers include sign companies, project managers, shopfitters, retail builders, construction contractors & trade service providers across Australia.

With strong demand for locally manufactured fabrication and an expanding national customer base, TRADEFORM is seeking an experienced Business Development Manager / Trade Sales Representative to develop new customers, grow existing accounts & establish long-term national trade relationships.

This role is ideal for someone currently working within the façade, signage, fabrication, construction supply, building products, manufacturing industries who understands how projects move from design and quoting through to fabrication, production & delivery.

The Opportunity

This is an opportunity to play a key role in the continued growth of TRADEFORM.

You will be responsible for developing new business opportunities across the façade, signage, construction, infrastructure and trade sectors , while building strong customer relationships and identifying opportunities where TRADEFORM can provide a manufacturing solution.

This is a commercially focused, relationship-driven role with a strong design and manufacturing component.

You will need to understand a customer’s requirements, identify the appropriate fabrication solution, develop a design concept where required, prepare and present pricing, and work with the customer through to project delivery.

We are looking for someone who can identify opportunities rather than simply respond to enquiries — someone who understands the industry, understands manufacturing and knows how to turn relationships into long-term commercial partnerships.

Key Responsibilities

- Generate new business opportunities across signage, construction, infrastructure and trade sectors
- Develop and maintain strong relationships with sign companies, builders, shopfitters, project managers and construction companies




- Identify new national accounts and develop long-term commercial relationships
- Quote and present pricing to clients, including design concepts where required
- Understand customer requirements and translate them into practical manufacturing solutions
- Promote TRADEFORM’s fabrication and manufacturing capabilities
- Work with clients on projects requiring custom fabrication and manufacturing
- Follow projects from initial enquiry and concept through to quotation, production and delivery
- Identify opportunities across:
- Fabricated signage and general fabrication
- Fabricated and illuminated letters
- Aluminium and acrylic fabrication
- Router-cut signage and panels
- LED signage systems
- CNC and custom manufacturing
- General fabrication for construction and trade industries
- 3D printing and emerging manufacturing solutions

- Maintain regular contact with existing customers and identify additional opportunities
- Develop and manage a strong sales pipeline
- Meet agreed sales, activity and business development KPIs
- Provide regular sales activity, pipeline and forecasting reports
- Represent TRADEFORM professionally at customer meetings, industry events and site visits
- Travel nationally on an occasional basis to develop and maintain key customer relationships

What We’re Looking For

We are looking for someone who understands the industry and can confidently speak with customers about design, fabrication, manufacturing, pricing and project delivery.

The ideal candidate will have:

- Minimum 3–5 years’ experience in sales, project sales or business development
- Industry experience in signage, fabrication, construction supply, manufacturing or building products is required
- Strong understanding of how projects move from design through to fabrication and installation
- Existing relationships within the signage, construction, shopfitting or building industries will be highly regarded
- Strong commercial awareness and understanding of project pricing
- Ability to read and understand drawings and project requirements
- Ability to identify fabrication opportunities and develop practical solutions
- Strong communication, presentation and negotiation skills




- Proven ability to generate new business rather than relying solely on existing accounts
- KPI-driven, commercially minded and results-focused
- Strong customer focus and ability to build lasting relationships
- Self-motivated, organised and proactive
- Skilled approach to customer relationships
- Ability to work independently while working closely with the TRADEFORM production and estimating teams

You will be a strong fit if you:

- Already understand the signage, fabrication or construction industry
- Have an existing network of industry contacts
- Enjoy finding and creating new business opportunities
- Understand manufacturing processes and project requirements
- Can confidently discuss design, fabrication, pricing and commercial outcomes with customers
- Can identify where a customer’s requirements can be converted into a practical manufacturing solution
- Are comfortable developing relationships from an initial cold contact through to a long-term account
- Are motivated by KPIs, growth and commercial results
- Take genuine pride in delivering a high level of customer service
- Want to be part of a growing Australian manufacturing business

Why Join TRADEFORM

Strong Industry Demand

Growing demand for locally manufactured signage, façade and fabrication services is creating significant opportunities for TRADEFORM and our customers.

Australian Manufacturing

Products are fabricated locally using skilled trades, modern manufacturing capabilities and strict quality control.

Trade-Focused Business

TRADEFORM supplies fabrication directly to industry at competitive trade rates, supporting signage companies, builders, contractors and trade service providers.

Fast Turnaround

Typical production is targeted within 2–3 weeks for most projects, depending on scope and project requirements.

National Customer Base

Develop relationships with customers across Australia and help establish TRADEFORM as a leading national trade fabrication partner.

Join a growing Australian fabrication business with significant opportunities to develop new markets, customers and national accounts.

Travel

The role includes occasional interstate travel, generally on a quarterly basis, to meet key customers and develop new business opportunities.

Earning Potential

Competitive base salary plus commission, with OTE of $100K+ , depending on experience, performance and opportunity.

Equity Opportunity

Potential for stakeholder participation or performance-based equity may be available for the right person as the business continues to grow.

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📌 Business Development - Signage (Newcastle City Council)
🏢 Tradeform
📍 Newcastle City Council