Australian Shareholders Association – Sydney CBD NSW

The Marketing Specialist - Partnerships and Membership is responsible for identifying market opportunities and developing, coordinating and implementing marketing initiatives across corporate partnerships, sponsorship, membership, events and investor education programs. The role uses market and audience insights to develop campaigns, strengthen ASA's market position, grow membership, support partnership and sponsorship revenue, and increase engagement with members and investors. It combines marketing strategy and execution, relationship management, content development and stakeholder engagement to deliver measurable organisational growth.

Key responsibilities

- Identify market, audience and promotional opportunities that support ASA's membership, partnership, event and investor education objectives.
- Develop and implement integrated marketing plans that support membership acquisition, retention and engagement.
- Analyse member, subscriber, campaign and market data to inform audience segmentation, messaging, channel selection and marketing priorities.
- Develop campaign concepts, content and communications across email, website, social media and other digital channels.
- Produce member communications, investor education promotions, campaign assets and sponsorship collateral.
- Coordinate marketing activity through ASA's CRM, email marketing, website and social media platforms.
- Monitor campaign performance and digital engagement data, providing insights and recommendations to improve outcomes.




- Identify and develop corporate partnership and sponsorship opportunities that align with ASA's marketing and growth objectives.
- Maintain strong relationships with corporate partners, sponsors, listed companies and industry stakeholders.
- Develop and implement marketing plans for conferences, events, webinars and investor education programs.

About you

- A minimum of four years' professional marketing experience, including experience developing and implementing integrated marketing campaigns.
- A tertiary qualification in marketing, communications, business or a related discipline, or equivalent relevant professional experience.
- Experience identifying market and audience opportunities and using insights to inform marketing activity.
- Experience developing campaigns across email, website, social media and other digital channels.
- Strong communication and copywriting skills, including the ability to explain investment concepts clearly.
- Robust relationship management and commercial skills, with a focus on achieving growth targets.
- Ability to manage multiple projects and priorities.
- Proactive, creative and solutions-focused approach.
- CRM and email marketing platforms.

About us

Australian Shareholders' Association (ASA) is Australia's leading independent voice for retail investors. For more than 60 years, ASA has advocated for shareholder rights, promoted investor education and supported better corporate governance across Australian listed companies. ASA delivers a range of education programs, events, publications and member services that help Australians become more informed and confident investors.

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📌 Marketing Specialist (Sydney)
🏢 Australian Shareholders' Association
📍 Sydney