Job Details

- Contract Type: Limited, 1 Year / Full-Time
- Job Start Date: 9/11/2026
- Country / City: Australia / North Ryde
- Company: Beiersdorf Australia Ltd.
- Job Function: Sales

Your Tasks

Primary Objective

The Customer Marketing Manager acts as the key link between Sales and Marketing by: 1) delivering strategic, profitable BTL activations and Point of Purchase solutions for assigned brand portfolios in a timely, well-executed manner aligned with Beiersdorf Values; and 2) partnering with the Head of Customer Marketing to build Customer Marketing plans aligned with Retail Sales Channel objectives.

Customer Marketing Activation Planning

- Develop Retail Environment activation plans aligned with brand direction and sales objectives across Australia/New Zealand
- Execute brand strategy in line with customer strategy to deliver best-in-class activations that drive category growth and brand equity, using shopper insights to reduce barriers along the path to purchase
- Fulfil planning and business development presentation requirements
- Review BTL activation plans to ensure optimal ROI and apply learnings to future activations

POS / POP

- Develop comprehensive Brand POS/POP plans per portfolio, covering account-specific trade promotions, in-store media, trade incentives, and trade publications/catalogues
- Manage and execute POSM across cluster markets per Category/Channel and Regional guidelines, adapting as needed
- Manage POS within the BrandLink system
- Develop customer support materials for current product initiatives
- Evaluate POS activity effectiveness

Management of Assigned Customer Marketing Budgets

- Input funds data into the BDF funds management tool
- Maintain invoice records
- Supply Finance with required information
- Reconcile trade expenditure accurately by brand
- Compile financial analysis across brand portfolios as needed

Major Relationships

- Sales – National and State Business Managers
- Category Insights & RGM Teams
- Consumer Marketing
- Supply Chain




- Suppliers – POS/POP Promotional Companies, TRAX
- Third-party packaging companies (local and overseas)

Your Profile

Education and Experience

Business-related degree, preferably with a Marketing major. 1-2 years' experience in Customer Marketing, Marketing, or Sales within FMCG.
Skills Required

Pragmatic, dynamic, results-oriented with a hands-on style; able to adapt and take a lead role in a fast-paced, high-growth environment; strong interpersonal and communication skills; team player; personable, energetic, responsive, confident, honest; fluent English.

Customer Marketing Manager Competencies

Actionable Market Insights & Vision

- Category & Channel Expertise: Strong understanding of categories and channels; builds category plans around value contribution and growth drivers; identifies channel growth opportunities and risks; executes plans aligned to category/channel strategy; understands competitor activity and strategy.
- Product & Portfolio Knowledge: Deep knowledge of products and portfolio; differentiates features from consumer benefits; leverages portfolio strengths and opportunities into business results.
- Consumer/Shopper/Customer Understanding: Uses consumer behavior insights to shape plans; leverages shopper insights to optimize path to purchase; builds plans around customer priorities and needs.

Value Creation & Capture

- Value Chain Understanding & Financial Rigor: Understands retailer financials, margins, and forecasting, linking these to opportunities/risks for Beiersdorf's SOI; applies the RGM framework to build fact-based business cases; builds commercial plans in customer language,



seeking alignment and delivering results; follows net price corridors per RGM guidelines. (Indispensable)
- Customer Planning & Monitoring: Defines channel, customer, and portfolio strategy for profitable growth on both sides; adapts plans to manage counter-performance and profitability; links sales development to NS, NSP, CC, and TTC drivers; identifies opportunities to reduce overdues and improve payment terms. (Preferable)

Selling & Negotiation

- Storytelling: Applies consistent, goal-driven communication; addresses customer-specific needs; builds compelling, customized sell-in stories from customer insights; turns objections into opportunities; closes deals with discipline and resilience. (Indispensable)
- Negotiation: Develops negotiation strategy with the cross-functional team; prepares thoroughly with clear objectives; ensures pay-for-performance execution; maximizes value creation for win-win outcomes; stays fact-based and financially disciplined; willing to walk away when needed (BATNA). (Preferable)

Executional Excellence

- 4P Execution (Distribution, Placement, Promo, Price): Complies with brand and merchandising guidelines; ensures right products, right retail environments, right shelf placement, right price, backed by financially sound promotions; creates high-impact POS drive plans; maintains consistency across ATL and POS execution; develops compelling, shopper-engaging POS messaging. (Indispensable)
- Operational Effectiveness: Sets and monitors priorities; proactively manages internal/external partners to deliver KPIs; leads cross-functional teams for alignment and long-term growth; continuously reviews processes to optimize efforts; builds ways of working that support executional excellence. (Indispensable)
- Compliance, Monitoring & Continuous Improvement: Ensures every team member fully understands and follows rules of engagement per local and corporate guidelines. (Indispensable)

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📌 Customer Marketing Manager (Sydney)
🏢 Beiersdorf
📍 Sydney