ProVelo Cycling Group Pty Ltd – Maroochydore QLD

ProVelo Super League (PSL) is seeking a Digital Audience & Content Lead to drive the growth of the PSL's digital audience across YouTube, TikTok, Meta and emerging platforms. This is a hands-on role for someone who understands that great sports content is about much more than publishing a schedule of posts. You will identify the stories, personalities and moments that matter, turn them into compelling content and create conversations that build connection with existing cycling fans while attracting new audiences to the league. You will be involved stage by stage during PSL events, capturing the action, personalities and stories as they unfold, while also maintaining momentum between rounds and outside the racing season. The successful candidate will combine strong content instincts with a commercial and analytical mindset. You will understand what makes audiences stop scrolling, what drives channel growth and how digital content can create value for the league, its teams, events and commercial partners. A strong knowledge of and genuine interest in road cycling is advantageous.

Key responsibilities

Develop and execute the PSL's digital audience growth and content strategy in collaboration with the broader team

Own the growth and performance of the league's YouTube, TikTok and Meta channels

Identify and develop compelling stories around athletes, teams, events and the broader PSL narrative

Create, curate and coordinate high-quality digital content including video, reels, interviews, graphics, behind-the-scenes content and written storytelling

Lead content planning across race weekends, between rounds and throughout the broader season

Capture real-time content on location, including interviews, event highlights and behind-the-scenes moments





Use audience insights and platform analytics to continually refine content and improve performance

Embrace AI and emerging technology to improve content creation, distribution, channel management and community engagement

Stay ahead of platform trends and recent digital formats, ensuring the PSL remains progressive in how it engages audiences

Manage paid digital campaigns where appropriate

About you

At least three years' experience across digital content, social media, audience growth or digital marketing

A strong knowledge of and genuine interest in road cycling

Demonstrated experience growing digital audiences and managing social channels in a comparable environment

Strong experience creating and developing YouTube content

A proven ability to turn stories, moments and personalities into engaging digital content

Strong written communication and storytelling skills

A sound understanding of digital analytics, audience insights and performance reporting

Confidence working on location and creating content in fast-moving event environments

Strong organisational skills and the ability to manage multiple campaigns and deadlines

A creative, proactive and commercially minded approach

About us

ProVelo Cycling Group is the owner of the ProVelo Super League (PSL), Australia's elite road cycling league and an emerging national sporting property. Launched in 2025, the PSL now features six rounds across Australia, with elite women's and men's competition and a rapidly growing reputation as the Road to the World Tour. Across its first two seasons, more than a dozen riders have progressed to World Tour connected opportunities. In 2026, the league featured 31 teams and 341 athletes representing 11 nationalities, with broadcast coverage across Australia and New Zealand and live streaming to international audiences.

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📌 Digital Audience & Content Lead (Maroochydore)
🏢 ProVelo Cycling Group
📍 Maroochydore