Principle Theorem Pty Ltd – Sydney CBD NSW

You will be responsible for ensuring new and existing customers experience a smooth and confident transition into Principle Dental Software. This role owns the day-to-day relationship with assigned customers, from onboarding through early adoption and into steady-state success. The CSR is the first point of contact for customers and is accountable for follow-up, communication quality, and maintaining trust. This is a delivery-focused role that requires strong organisation, clear communication, and consistent execution. While the role is specialised, there will be plenty of opportunity to try new things; to find what excites you and hone your skills.

Key responsibilities

- Build and maintain strong, professional relationships with customers
- Deliver customer onboarding in line with documented processes and agreed delivery standards
- Act as the primary point of contact for recent customers during the onboarding period
- Ensure customers understand the product, onboarding milestones, and next steps for success
- Identify and address early risks to adoption, engagement, or customer confidence
- Maintain accurate and up to date CRM records across all customer interactions
- Provide clear reporting to the Executive Sales Manager on customer health, progress, and risks
- Run regular client meetings and maintain consistent communication with customers




- Problem-solve customer challenges within scope and elevate when required
- Represent Principle at industry events, conferences, and meetings

About you

- A strong sales acumen including B2B
- Ability to confidently present demonstrations of software products
- Spearhead projects and follow through to completion
- Experience or knowledge in the dental sector

About us

- We're a small team of easygoing, colourful, and passionate individuals breaking into the dental tech space. We proudly diverge from the traditional idea of a company - valuing transparency, ensuring everyone feels heard, and keeping each other accountable.
- With a focus on collaboration and continuous improvement, we empower our team to take ownership of projects and operate with others to effectively achieve a common goal. This is a fun and fast-paced environment, where having work-life balance is highly valued and encouraged. We also put a lot of focus on growth and development, everyone on the team is constantly learning - either as individuals or from each other.
- A strong and fun working culture
- Flexible working hours as well as working from home
- Not just one, but two resident doggos (visit the website below for their pictures)
- To find out more about us, see our website

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📌 Customer Success Representative (Sydney)
🏢 Principle Theorem
📍 Sydney