Hervey Bay to Gold Coast | West to Toowoomba

$60,000-$80,000 + bonus + car + fuel allowance

Are you a salesperson who likes to win?

Diablo Co is looking for an energetic, commercially minded sales representative to take ownership of a significant Queensland territory and help drive the next stage of our growth.

We already have an established brand, an existing customer base and products in market.

What we need now is someone who can get out there, create opportunities, open doors, strengthen relationships and grow the territory.

This is a role for someone who wants to be measured by results.

If you have a history of exceeding sales targets, winning new accounts and growing a territory — we want to hear from you.

The opportunity

Your territory will stretch from Hervey Bay through the Sunshine Coast and Brisbane to the Gold Coast, and west to Toowoomba .

It is a large territory with significant opportunity across hospitality.

You will inherit existing customers, but a major part of the role will be identifying where Diablo Co should be represented and making it happen.

That means:

- Finding new venues and accounts
- Getting in front of decision-makers
- Opening new customers
- Increasing ranging within existing accounts
- Building strong relationships with venue owners, managers and buyers
- Looking for opportunities others might miss
- Following opportunities through until they become sales
- Ensuring our products are visible, well positioned and actually selling
- Taking genuine ownership of your territory

We don’t want someone waiting for leads to arrive.

We want someone who naturally sees a venue, customer or opportunity and thinks, “Why aren’t we in there?”

About Diablo Co

Diablo Co is an established Queensland beverage company with a strong presence in the hospitality market.

We manufacture and sell a growing range of beverages, with a particular focus on products that give venues something different to offer their customers.





We are a hands-on business.

Decisions can be made quickly, good ideas can be acted on and our sales team has the opportunity to have a genuine influence on how we grow.

You won’t be buried inside layers of corporate management.

If you identify an opportunity, we want to hear about it.

If you have an idea that could increase sales, we want you to bring it forward.

And if you perform, your results will be noticed.

Who will succeed in this role?

Probably someone who is naturally energetic.

Someone who enjoys talking to people.

Someone who gets a buzz from walking into a prospective customer, starting a conversation and walking out with an opportunity.

But personality alone isn’t enough.

We want evidence that you can sell.

You should be able to talk confidently about:

- Sales targets you have been responsible for
- How you performed against those targets
- Accounts or customers you personally won
- How you grew an existing territory or customer base
- Examples of where you exceeded expectations
- How you prospect and create new business
- How you manage follow-up and your sales pipeline

We’re particularly interested in people who have consistently been one of the stronger performers within their sales team.

Your background

Previous experience within hospitality, liquor, beverages, FMCG or foodservice would be highly regarded because understanding how venues operate will help you hit the ground running.

However, it isn’t essential.

If you come from another industry and have an exceptional track record in face-to-face B2B sales,



we’d still like to hear from you.

What matters most is that you can demonstrate that you know how to sell.

You’ll also need:

- Confidence managing a large geographic territory
- Strong organisation and follow-up
- The ability to work independently
- Commercial common sense
- Persistence without being pushy
- The energy to be regularly out in market seeing customers
- A genuine desire to achieve more than simply hitting the minimum expectation

What you’ll get

Plus:

- Car
- Fuel allowance
- An established customer base to work with
- A substantial territory with room for growth
- Autonomy to manage your territory
- Direct access to decision-makers within the business
- The ability to influence how the brand grows in your market
- A role where solid performance is visible and valued
- The ability to advance within the business if that is your desire

This is a great opportunity for someone earlier in their sales career who is already proving they are very good at what they do and wants a territory they can really make their own.

One important thing before you apply

And we actually read them.

Don’t send us a generic cover letter telling us you’re a “results-driven sales professional with excellent communication skills.”

We want to know you .

Tell us:

Why do you think you are the best person for this role?

Tell us what you’ve achieved, what makes you good at sales, what drives you and why you think you would succeed at Diablo Co.

And one request:

Please don’t use AI to write it.

It doesn’t need to be perfectly written. We’d much rather read something genuine and get a feel for the person behind the application.

Applications without a cover letter addressing the above will not be considered.

If you’re a salesperson with energy, ambition and a track record that you’re proud of, we’d like to hear from you.

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📌 Sales Representative (Maroochydore)
🏢 Diablo
📍 Maroochydore