Sales Representative - Sydney North & Northern NSW

Are you an aspiring Sales Talent ready for the next step; join Bailey Ladders as our next Sales Representative in Sydney North & Northern NSW Region!

WernerCo is a global leader in the manufacturing and distribution of skilled and consumer climbing equipment and storage solutions. Our trusted brands include Bailey Ladders, Werner Ladders, and Bailey Fall Protection, known worldwide for quality, safety, and innovation.

With a workforce of around 4,000 employees across 12 countries, we pride ourselves on integrity, customer focus, excellence, and teamwork. We offer a supportive environment, ongoing development, and genuine career pathways for motivated individuals.

Position Overview

We’re seeking a driven and energetic Sales Representative to join our team in NSW. This role is ideal for someone who is:

Building their career in sales; or

Currently working as a merchandiser, junior sales representative, assistant account manager, or store‑level commercial rep and ready to step up into a full sales role.

Reporting to the National Sales Operations Manager, you will support in‑field sales activities, execute customer plans, and grow our presence across a mix of industries including Hardware, Tools, Electrical, Industrial, B2B and end‑user markets.

Key Responsibilities

Support and execute customer and channel strategies to drive sales growth

Build strong relationships across a range of business segments

Implement tailored sales and promotional initiatives for NSW customers





Identify new opportunities and generate leads

Conduct customer meetings and deliver product updates and training

Use sales tools, data, and insights to support decision‑making

Report on market feedback and relevant intelligence across S ydney North & Northern NSW areas

Collaborate with the Sales & Marketing team on national and local programs

Experience & Background

We welcome applicants who bring some commercial or field-based experience, such as:

Retail or trade environment experience

Exposure to B2B or professional brands (advantageous but not essential)

We will provide full product and category training for the right person who shows motivation, organisation, and a willingness to learn.

Additional skills:

Strong communication, interpersonal and relationship‑building abilities

Proactive approach with good planning and time‑management skills

Creative problem solving and attention to detail

Ability to work independently and as part of a wider team

CRM familiarity is beneficial but not required

What We Offer

Quarterly performance bonuses

Fully maintained company vehicle

Company iPhone, iPad & Laptop

Genuine growth opportunities within a global market leader

Why Join Us?

If you’re motivated, eager to grow, and ready to elevate your career in sales, this is an excellent opportunity to join a well‑respected global company with iconic brands and strong industry presence.

We encourage applicants from all levels of experience who are ready to take the next step.

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📌 Sales Representative - Sydney North & Northern NSW
🏢 Werner
📍 Sydney