In-House Chief Marketing Officer (CMO) / Head of Growth

Location: Botany, Sydney NSW
Employment Type: Full-Time
Work Arrangement: Hybrid, with regular in-office attendance required in Botany
Salary: A$150,000-A$200,000 per year
Company: A Life Plus

In-House Chief Marketing Officer (CMO)

Location: Botany, Sydney NSW
Employment Type: Full-Time
Work Arrangement: Hybrid, with regular in-office attendance required in Botany
Salary: A$150,000-A$200,000 per year
Company: A Life Plus

About the Role

A Life Plus is looking for a commercially focused, data-driven In-House Chief Marketing Officer (CMO) to lead our marketing function and drive profitable growth across customer acquisition, retention, eCommerce and brand.

This is a full time, hands-on leadership role . You will work closely with our leadership and internal teams and will be required to work from our Botany office for part of each week .

You will not only set marketing strategy, but also actively review performance, analyse data, direct campaigns and drive execution across Meta, Google, Shopify, CRO, email/SMS and retention .

Key Responsibilities

- Own the overall marketing strategy and growth plan.

- Lead customer acquisition across Meta, Google and other paid channels.

- Monitor and improve CAC, ROAS, conversion rate and first-order value.

- Drive Shopify and eCommerce growth initiatives.

- Lead CRO, landing page, funnel and offer testing.

- Develop strategies to improve customer lifetime value, retention and repeat purchases.

- Oversee email, SMS, subscription, loyalty, upsell and cross-sell initiatives.

- Lead creative and campaign testing across acquisition channels.

- Manage internal marketing team members, agencies, freelancers and specialist operators.

- Analyse Shopify, Meta, Google and CRM data to identify opportunities and performance gaps.

- Build clear dashboards and reporting for key marketing KPIs.

- Establish structured testing frameworks and scale winning campaigns quickly.

- Work closely with operations,



finance, customer service and product teams.

- Ensure marketing spend is allocated based on performance and profitability.

What We’re Looking For

- Proven senior marketing leadership experience in eCommerce or direct-to-consumer businesses.

- Strong hands-on digital and performance marketing experience.

- Demonstrated success scaling Meta and Google paid acquisition.

- Strong understanding of Shopify, marketing attribution and eCommerce analytics.

- Experience managing CAC, ROAS, conversion and customer acquisition economics.

- Strong knowledge of CRO, landing pages, funnels and offer optimisation.

- Experience with retention, email/SMS and customer lifetime value strategies.

- Commercial and highly analytical mindset.

- Experience managing internal teams, agencies and specialist operators.

- Comfortable moving between high-level strategy and detailed execution.

- Strong leadership, communication and accountability.

- Available to work from our Botany office for part of each week.

Highly Regarded

- Experience scaling an eCommerce business to significant weekly customer volumes.

- Experience in food, meal delivery, subscription or recurring-purchase businesses.

- Experience with Klaviyo and Shopify.

- Demonstrated success improving both CAC and CLTV.

- Experience building and managing high-performance marketing teams.

- Strong understanding of attribution and performance reporting.

How Success Will Be Measured

- Profitable customer acquisition

- CAC performance

- Growth in new customers

- Customer lifetime value

- Retention and repeat purchase rate

- Conversion rate improvement

- Revenue growth

- Marketing profitability

- Speed and quality of testing and execution

About You

You are commercially minded, highly accountable and comfortable owning marketing performance end to end. You can set strategy at a senior level while still getting into the numbers, campaigns and execution when required.

This is a full-time position with regular in-office attendance in Botany required.

#J-18808-Ljbffr

📌 In-House Chief Marketing Officer (CMO) / Head of Growth (Sydney)
🏢 A Life Plus
📍 Sydney