Job Description

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Talent International is currently recruiting for a Social Media Specialist to work for the Local Government, based in Bankstown. This position is a contract role for 12 months with a view to be extended, and the role pays $74.61 per hour + Super.

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5-day working week. Monday-Friday, business hours between 8.30am-5.30pm (depending on 1hr or 30min lunch break)

About the Role n

The Social Media Specialist will be responsible for developing a recent organisation-wide Social Media Strategy and managing the organisation's social media channels.

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The role will use audience insights, analytics and stakeholder feedback to improve social media performance, strengthen governance and ensure communications are accessible, engaging and appropriate for diverse communities.

Key Responsibilities n

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- Develop and implement an organisation-wide Social Media Strategy.
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- Manage and optimise the organisation's social media channels.
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- Review existing channels, content practices, audience engagement and performance.
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- Use analytics and audience insights to improve content and channel effectiveness.
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- Develop governance frameworks, content standards, channel principles and reporting processes.
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- Prepare practical implementation plans, guidelines and executive-ready recommendations.
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- Engage stakeholders across the organisation to gather insights and understand communication needs.
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- Establish effective processes for content publishing, moderation, monitoring, escalation and risk management.
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- Manage paid and organic social media activities.
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- Identify and manage reputational, political and community-facing communication risks.
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- Support accessible, inclusive and multicultural communications.
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To be successful in this role, you will have: nn
- Demonstrated experience in communications, public relations, stakeholder engagement, organisational improvement, project delivery or a related discipline.
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- Experience developing,



implementing or leading a social media strategy within a large or complex organisation.
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- Strong knowledge of contemporary social media platforms, audience behaviour, content trends, algorithms, paid and organic content, analytics and digital engagement.
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- Experience using data and insights to guide strategy, improve content performance and assess channel effectiveness.
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- Experience developing social media governance frameworks, operating models, content standards, reporting processes or ways of working.
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- Strong stakeholder engagement and facilitation skills, including the ability to gather user insights and translate complex requirements into practical recommendations.
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- Strong project management skills, with the ability to coordinate stakeholders, manage competing priorities and meet deadlines.
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- Excellent written communication skills, including experience preparing strategies, briefs, implementation plans, reports, guidelines and executive-level recommendations.
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- Sound judgement and political awareness when managing sensitive issues and reputational risks.
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- Experience using social media publishing, management, analytics, monitoring or archiving tools such as Hootsuite, Meta Business Suite, Meta Ads Manager, Brolly or similar platforms.
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- Proficiency in the Microsoft 365 suite.
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- Experience working within a complex, community-focused, government or public-sector environment.
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- Experience in digital transformation, service design, human-centred design, Double Diamond methodology, customer journey mapping, process mapping, business improvement or organisational change.
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- Understanding of public accountability, community expectations, governance and politically sensitive communications.
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- Experience developing social media author networks, training materials, user guides, moderation standards or escalation processes.
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- Experience establishing distributed content governance models.
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- Understanding of accessible, inclusive and multicultural communication practices across digital and non-digital channels.
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📌 Social Media Specialist (New South Wales)
🏢 Talent
📍 New South Wales