Job Description

Social Media Specialist (Sales and Marketing) - Organisation Wide Social Media S n

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- Work on how best a Council (Community Serving) Org can communicate with its' community
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- Bring your creation to life by implementing it n

Purpose:

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- Lead the development and initial implementation of a new Council-wide Social Media Strategy,
n including recommendations for resourcing, governance and ongoing management of Council's social
n media channels.
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- The role will review Council's current social media activities, engage with key stakeholders, analyse
n audience and channel performance, to design a future model that will improve coordination,
n consistency and effectiveness across Council's social media presence.
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- Working closely with the Communications Unit, the position will also support the planning, scheduling
n and publishing of content across Council's social media channels. The role will collaborate with the
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- Manager Communications, Digital Transformation team and Executive Manager Office of the CEO
n and will operate alongside the Council-wide Communications Review to ensure social media
n recommendations align with Council's broader communications direction and future service delivery
n needs
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- 12 Month Contract
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- $$90/ hr incl super
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- Lead, Design, Create - Organisation Wide Social Media Strategy
n
- Work on how best a Council (Community Serving) Org can communicate with its' community
n
- Bring your creation to life by implementing it n

Purpose:

n

n
n

n
- Lead the development and initial implementation of a recent Council-wide Social Media Strategy,




n including recommendations for resourcing, governance and ongoing management of Council's social
n media channels.
n
- The role will review Council's current social media activities, engage with key stakeholders, analyse
n audience and channel performance, to design a future model that will improve coordination,
n consistency and effectiveness across Council's social media presence.
n
- Working closely with the Communications Unit, the position will also support the planning, scheduling
n and publishing of content across Council's social media channels. The role will collaborate with the
n
- Manager Communications, Digital Transformation team and Executive Manager Office of the CEO
n and will operate alongside the Council-wide Communications Review to ensure social media
n recommendations align with Council's broader communications direction and future service delivery
n needs
n

n
Accountabilities: n
n

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- Develop a Council-wide Social Media Strategy that defines the purpose, objectives, audiences,
n channels, governance arrangements and measures of success for Council's social media activity.
n Review Council's current social media channels, practices, resources and performance to identify
n strengths, gaps and opportunities for improvement.
n




- Use human-centred design principles to engage stakeholders across Council to understand
n current challenges, opportunities and service needs and incorporate these into future
n recommendations.
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- Analyse audience data, channel performance and engagement trends to support evidence-based
n decision-making and improve future content and channel management.
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- Develop recommendations for a practical operating model, including roles, responsibilities,
n approval process.
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- Support the Communications Unit to plan, schedule and publish high-quality and engaging social
n media content across Council's social media channels.
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- Build effective working relationships with internal stakeholders and social media contributors to
n improve coordination, consistency and accountability across Council's social media activity that
n results in stronger story-telling.
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- Assess current resourcing, capability and support requirements and develop recommendations to
n strengthen social media management across the organisation.
n Deliver priority improvements during the project, including enhancements to planning, reporting,
n content standards, author guidance and channel management practices.
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- Work closely with the Communications Review project to ensure recommendations are aligned
n with broader communications and operating model outcomes.
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- Ensure all work is undertaken in accordance with Council policies, brand standards, governance
n requirements, records management obligations and relevant platform requirements.
n

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📌 Social Media Specialist (Sales and Marketing) - Organisation Wide Social Media S (New South Wales)
🏢 Ashdown People
📍 New South Wales