Job Description

Are you a passionate sales professional who thrives on building relationships, converting opportunities, and creating exceptional guest experiences? We are seeking a highly motivated Groups & Events Sales Executive to play a key role in growing our conference, events, and group business.

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Visy Dior Hotel, proudly managed by La Vie Hotels & Resorts, is looking for an energetic and detail-oriented professional to join our team. Reporting to the Director of Sales & Marketing, this hands-on role is perfect for someone who enjoys a fast-paced environment, loves working with clients, and takes pride in delivering outstanding service from enquiry through to event execution.

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Are you a passionate sales professional who thrives on building relationships, converting opportunities, and creating exceptional guest experiences? We are seeking a highly motivated Groups & Events Sales Executive to play a key role in growing our conference, events, and group business.

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Visy Dior Hotel, proudly managed by La Vie Hotels & Resorts, is looking for an energetic and detail-oriented professional to join our team. Reporting to the Director of Sales & Marketing, this hands-on role is perfect for someone who enjoys a fast-paced environment, loves working with clients, and takes pride in delivering outstanding service from enquiry through to event execution.

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About the Role

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As our Groups & Events Sales Executive, you will be responsible for managing inbound conference, event, and group enquiries, preparing proposals, securing bookings, and coordinating event details to ensure a seamless experience for every client.





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Working closely with our Sales & Marketing and Operations teams, you'll help maximise revenue opportunities while ensuring every group stay, conference, and event is delivered to the highest standard.

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This is an exciting opportunity for someone who enjoys both sales and coordination, with the ability to balance commercial outcomes with exceptional customer service.

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Key Responsibilities

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Sales & Business Development

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- Respond promptly and professionally to conference, event, and group enquiries.
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- Prepare tailored proposals, quotations, and packages to meet client needs.
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- Follow up opportunities and convert enquiries into confirmed business.
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- Build strong relationships with clients, agents, and event organisers.
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- Maintain accurate records of enquiries, bookings, and sales activity.
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- Support the achievement of group and events revenue targets.
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Conference & Events Coordination

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- Coordinate confirmed meetings, conferences, and events from booking to delivery.
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- Prepare event orders, run sheets, and function documentation.
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- Communicate event requirements clearly to operational departments.
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- Manage client communications and event planning details.
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- Follow up deposits, payments, and billing requirements.
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- Provide in office support for selected events and client visits.
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- Conduct post-event follow-up and identify future business opportunities.
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Group Reservations Coordination

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- Manage group room blocks, rooming lists, and special requests.
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- Coordinate group arrivals, departures, VIP guests, and accommodation requirements.
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- Liaise with Front Office and operational teams to ensure smooth delivery.
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- Track deposits, payments, and outstanding balances accurately.
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Administration & Reporting

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- Maintain accurate customer records and sales documentation.
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- Assist with sales reporting, pipeline management, and conversion analysis.
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- Ensure all business is recorded correctly within hotel systems.
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- Adhere to company policies, brand standards, and commercial guidelines.
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About You

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We're looking for someone who is:

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- Previous experience in hotel sales, events, conference coordination, reservations, or a similar hospitality role.
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- A strong sales drive with a proactive and results-focused approach.
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- Excellent communication, negotiation, and relationship-building skills.
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- Exceptional organisation and attention to detail.
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- The ability to manage multiple priorities while maintaining a high level of service.
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- A collaborative mindset and willingness to support the broader hotel team.
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- Passionate about hospitality and delivering memorable client experiences.
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📌 Groups & Events Sales Executive (Hatfield)
🏢 Visy Dior Hotel International
📍 Hatfield