Job Description

Salary:$100,000 – $140,000 FTE (pro rata: approx. $60,000 – $84,000 for a 3-day week)

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Own marketing performance end-to-end — from ad spend to booked jobs

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High-impact role with clear accountability for lead volume, quality, and ROI

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Join one Newcastle's leading trades businesses!

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At RAE.CO Plumbing, we're more than a plumbing business — we're a trusted, family founded business that values genuine connection, reliability, and long-term solutions for our customers across Newcastle.

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As part of our team, you'll be joining a company built on honesty, care, and high‐quality service.

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We're looking for a hands‐on Marketing Performance Managerto own digital and outbound marketing. This is an execution‐focused role: you'll run campaigns, manage vendors, produce creative, and report on what's working — while staying closely connected to sales and customer service to keep lead volume and quality on track.

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If you're comfortable moving between writing ad copy, briefing a direct mail drop, and reviewing a GA4 report without missing a beat, we want to hear from you.

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What's on offer

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- Real ownership– own lead generation performance across two established businesses
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- Direct impact on revenue– see your work translate into booked jobs and growth
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- Autonomy to execute– test, optimise, and make decisions without layers of approval
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- Strong leadership exposure– work directly with the VP Marketing and General Managers
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- Growth opportunity– be part of a rapid‐scaling platform with long‐term career upside
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What you'll be doing

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Digital Performance & Lead Generation

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Manage and optimise paid campaigns across Google Ads (Search, Display), Meta, and retargeting alongside our digital agency

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Own campaign structure, keyword strategy, bidding logic, and negative keyword hygiene

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Track lead volume, conversion rates, and cost‐per‐lead by channel; maintain a live performance dashboard

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Coordinate with the CSR team on speed‐to‐lead and follow‐up on inbound enquiries

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Reallocate spend based on performance — act on the data, not assumptions

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Plan and execute email and direct mail campaigns to existing and prospective customers

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Produce simple, on‐brand creative — email templates, direct mail layouts, promotional materials

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Manage email lists: segmentation by customer type, job history, and geography (HubSpot experience a plus)

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Track outbound performance: open rates, response rates, and downstream booking impact

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Align outbound activity with seasonal demand and promotions

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SEO & Organic Search

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Execute against a prioritised keyword list to drive top Google rankings for high‐intent local searches, alongside our agency

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Manage suburb‐level content quality and Google guideline compliance

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Monitor site health via Search Console; oversee on‐page optimisation (H1/H2, schema, internal linking)

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Own Google Business Profile and drive local map pack visibility

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Analytics & Reporting

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Own GA4 setup and attribution integrity across all active campaigns with agency

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Pull and run reports that drive marketing decisions, lead tracking, and ROI measurement

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Maintain the ServiceTitan marketing dashboard — spend, leads, and conversion by channel

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Deliver regular performance summaries to leadership: what's working, what's not, what's next

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Manage day‐to‐day relationships with SEO and paid media agencies; hold them accountable to the data

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Work with sales and CSR teams to reduce lead leakage and improve customer experience

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Align the marketing calendar with seasonal demand and operational capacity

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Lighthouse Network

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Work directly alongside the VP of Marketing at Lighthouse Service Partners level — strategic oversight and mentorship beyond a typical in‐house role

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Collaborate with marketing leads across Lighthouse's portfolio of trade service businesses,



sharing playbooks and benchmarks

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What we're looking for

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- Demonstrated experience managing Google Ads, Meta, and retargeting campaigns with measurable results
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- Experience planning and executing email and direct mail campaigns, including list management (Mailchimp, HubSpot or similar)
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- Comfortable producing simple creative assets in tools like Canva, and briefing designers when needed
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- Working knowledge of GA4 — event tracking, attribution, reporting
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- Familiarity with local SEO for multi‐suburb service businesses
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- Experience managing or working alongside external agencies, with the confidence to review and challenge their output
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- CRM‐based marketing reporting experience (ServiceTitan or similar a plus)
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- Background in home services, trades, or high‐intent local service businesses is an advantage, but not essential
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You'll thrive here if you're

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- Collaborative but self‐sufficient — you manage competing priorities across the business and are comfortable being the only dedicated marketer in the room
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- Analytical — you reach for the data before forming a view, and notice what others miss
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- Accountable — you own results, not just activity, and surface problems early with a plan attached
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- Organised — you run campaigns and vendor relationships with structure
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- Commercially minded — you understand how marketing spend connects to booked jobs and revenue
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Why RAE.CO?

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We're a long‐established, community‐focused plumbing company where people stay because they're valued. If you're someone who enjoys thriving in a team environment and takes satisfaction in keeping things running efficiently and professionally, you'll feel right at home with RAE.CO Plumbing. You'll enjoy stability, great earning potential, a positive workplace built on respect and professional pride.

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📌 Marketing Manager (New South Wales)
🏢 RAE.CO PLUMBING
📍 New South Wales