Job Description

Are you a strategic marketing leader who thrives on owning the full customer funnel from brand to performance to retention?

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Our client is one of Australia's fastest-growing fashion and eCommerce brands, known for its bold identity and loyal customer base. As they scale, they're looking for a Marketing Director to own the planning, orchestration and governance of marketing activity across every channel.

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Reporting to the CMO, you'll translate commercial and brand objectives into an integrated, channel-neutral marketing and media plan — and drive it end-to-end. You'll directly own performance and retention channels (paid media, search, affiliates, email/CRM and social), while working closely with Brand, eCommerce, Buying and Creative to ensure everything ladders up to one plan.

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This is a role for someone who can build a plan, defend the trade-offs in it, and turn data into decisions.

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What you'll own:

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- The integrated marketing and media plan - annual, quarterly and campaign level
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- Channel mix, budget split and flighting across a $10M+ annual budget
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- A structured test-and-learn agenda that compounds performance over time
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- Full-funnel measurement - CAC, MER, ROAS, LTV as the single source of truth on marketing performance
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- A team of channel specialists, including a Paid Search Specialist, Digital Marketing Coordinator and Email/CRM Lead
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What you'll bring:

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- Extensive marketing experience, including planning and orchestrating multichannel activity at a senior level
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- Proven ownership of a marketing budget and media plan of $10M+ annually
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- Experience leading and developing a team of channel specialists
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- Strong grasp of marketing measurement - attribution, incrementality, blended metrics
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- Retail, fashion or high-volume eCommerce experience highly regarded
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This is a rare opportunity to step into a business with real scale, a robust brand, and a leadership team that backs its marketing function. If you're ready to own the full funnel and shape where the brand goes next, we want to hear from you.

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Confidential enquiries welcome.

📌 Marketing Director | Fast-Growing Fashion & eCommerce Brand (New South Wales)
🏢 Who in the Zoo Recruitment
📍 New South Wales