Job Description

The Digital Picnic Pty Ltd – Docklands VIC

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The Digital Picnic is seeking a qualified and motivated Marketing Specialist to join our team on a permanent full time basis at our Docklands office in Melbourne.

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The successful candidate will identify market opportunities and develop, coordinate and implement data driven marketing and paid‐media strategies that strengthen client brands, reach target audiences and support sustainable business growth.

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This position offers approximately 38 hours per week.

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Benefits

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- Competitive annual salary of $79,500–$90,000 plus superannuation.
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- Supportive, inclusive and people focused workplace.
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- Opportunity to work across a diverse portfolio of clients and industries.
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- Access to ongoing professional development and digital marketing training.
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- Opportunity to work with an established Melbourne social media marketing agency.
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- Long-term career growth and development opportunities.
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The Digital Picnic Pty Ltd

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The Digital Picnic is seeking a qualified and motivated Marketing Specialist to join our team on a permanent full time basis at our Docklands office in Melbourne.

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The successful candidate will identify market opportunities and develop, coordinate and implement data driven marketing and paid‐media strategies that strengthen client brands, reach target audiences and support sustainable business growth.

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This position offers approximately 38 hours per week.

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Advantages

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- Competitive annual salary of $79,500–$90,000 plus superannuation.
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- Permanent full-time employment.
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- Supportive, inclusive and people focused workplace.
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- Opportunity to work across a diverse portfolio of clients and industries.
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- Access to ongoing professional development and digital marketing training.
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- Opportunity to work with an established Melbourne social media marketing agency.
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- Long-term career growth and development opportunities.
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Task & responsibilities

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- Identify and research market opportunities for clients' existing and proposed products and services.
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- Research customer needs, market characteristics, competitors, consumer behaviour and potential demand.
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- Collect and analyse market, campaign, customer and competitor data to support marketing decisions.
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- Develop and implement marketing objectives, strategies and programs aligned with client and business goals.
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- Advise clients and internal stakeholders on market positioning, pricing, advertising, sales promotion and appropriate marketing channels.
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- Develop paid‐media strategies across platforms such as Meta Ads and Google Ads.
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- Plan, coordinate and implement advertising and promotional campaigns within approved budgets and timelines.
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- Conduct audience, keyword, competitor and market research to inform campaign strategies.
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- Coordinate campaign materials, including advertising copy, creative briefs, artwork and landing‐page content.
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- Liaise with clients, designers, content specialists and other internal and external stakeholders.
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- Monitor advertising expenditure and campaign performance against agreed objectives and key performance indicators.
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- Analyse campaign results and prepare performance reports, insights and recommendations.
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- Test and optimise campaign audiences, creative material, messaging, placements and budgets.
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- Support integrated marketing strategies across paid advertising, social media, websites and email marketing.
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- Monitor industry developments, platform changes, market trends and emerging digital marketing opportunities.
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- Maintain accurate campaign records, budgets, schedules and client documentation.
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Qualification & experience

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- Bachelor's degree or higher qualification in marketing, business, commerce, communications, advertising or a related discipline; or at least five years of relevant professional experience in place of a formal qualification.
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- Relevant professional experience developing and implementing marketing strategies and programs.
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- Demonstrated experience planning, managing and optimising paid media campaigns.
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- Experience using Meta Ads Manager and Google Ads.
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- Demonstrated experience conducting market, audience, customer and competitor research.
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- Experience analysing campaign data and preparing performance reports and recommendations.
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- Knowledge of digital-marketing tools, analytics platforms and campaign tracking methods.
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- Strong analytical, reporting, communication and stakeholder management skills.
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- Excellent organisational skills and attention to detail.
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- Ability to manage multiple client campaigns, priorities, deadlines and budgets.
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- Ability to work independently and as part of a collaborative team.
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- Agency experience or experience managing multiple client accounts will be highly regarded.
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About Company

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The Digital Picnic is a Melbourne-based social-media marketing agency and digital-marketing training provider. We provide social-media management, paid‐advertising management, content creation, website services, email marketing, strategy sessions, campaign health checks and practical digital-marketing training.

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We work with businesses to develop and implement practical, data‐driven marketing strategies that strengthen their online presence and support sustainable growth.

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The Digital Picnic is committed to creating a supportive, progressive, inclusive and people‐focused workplace where talented marketing professionals can undertake meaningful work, continue developing their skills and deliver strong outcomes for clients.

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Work Type: Full time

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Salary: $79500-90000

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Job Expire: 21-10-2026

📌 Marketing Specialist (Victoria)
🏢 The Digital Picnic
📍 Victoria