Job Description

Hospitality Equipment & Supplies | Canberra

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We're looking for a bit of a unicorn.

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Someone who can sell. Someone who loves people. Someone who's happy getting out on the road, walking into a café or restaurant and starting a conversation. Someone who notices opportunities, follows things through and doesn't need to be told what to do next.

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And, particularly while we're building our Canberra presence, someone who's quite happy wearing a few different hats.

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If that sounds like you, keep reading.

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About WGA

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WGA Food Equipment has been supporting the hospitality industry since 1965, supplying commercial kitchen equipment, tableware, glassware, kitchenware, uniforms and everyday hospitality essentials.

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We're now bringing WGA to Canberra.

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We're not interested in becoming another faceless online equipment retailer competing purely on price.

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We want to build something much more valuable: a trusted local hospitality supplier that knows its customers, understands their businesses and is there when they need us.

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That's where you come in.

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The Opportunity

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We're looking for an energetic, capable and genuinely personable Sales & Business Development person to help establish and grow WGA Canberra.

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This isn't a role where you'll sit behind a desk waiting for enquiries to arrive.

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You'll be out meeting café owners, chefs, restaurants, pubs, clubs, caterers, schools, aged-care facilities and other hospitality operators across Canberra and the surrounding region.

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You'll introduce WGA, learn about their businesses, find out what they need and become someone they know they can call when they need anything from a box of glasses to a new dishwasher or complete commercial kitchen equipment package.

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You'll also help us understand the Canberra market - who's opening, who's expanding, what customers are asking for and where the opportunities are.

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In many ways, you'll become the face of WGA in Canberra.

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What You'll Be Doing

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Your days will be varied, but could include:

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- Getting out on the road and introducing WGA to hospitality businesses throughout Canberra
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- Taking orders, picking up stock and making deliveries
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- Building genuine, long-term customer relationships
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- Generating new business through calls, emails, visits, networking and valuable old-fashioned conversations
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- Following up enquiries and preparing quotes
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- Working with customers to source the right equipment and supplies for their needs
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- Following up quotes and opportunities rather than waiting for the phone to ring
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- Developing relationships with chefs, venue owners, managers and procurement teams
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- Identifying new venues, refurbishments, developments and other sales opportunities
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- Looking after existing WGA customers in the region
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- Working closely with our Albion Park team on pricing, purchasing, stock, dispatch and deliveries
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- Helping us refine our Canberra product range based on what local customers actually want
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- Representing WGA at local hospitality events, supplier demonstrations and industry opportunities
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- Pitching in wherever needed as we establish and grow the Canberra operation
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There will be targets and accountability - we're building a serious business - but we believe great sales come from great relationships, consistent follow-up and actually looking after people.

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Who We're Looking For

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Hospitality or commercial kitchen equipment experience would be fantastic, but we're equally interested in the right person.

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You might currently work in hospitality, foodservice, equipment sales, wholesale, business development or another relationship-driven sales environment.

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You may even be a chef or hospitality manager who's ready to step away from the kitchen or venue floor but doesn't want to leave the industry behind.

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More importantly, you're someone who:

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- Loves talking to people and building relationships
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- Is confident walking into a business and introducing yourself
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- Has a natural sales instinct without being pushy
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- Is organised and follows things through
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- Spots opportunities and acts on them
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- Is comfortable working independently
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- Has initiative and doesn't wait to be given a list every morning
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- Can juggle several things at once without losing sight of the customer
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- Is commercially minded and understands that relationships ultimately need to translate into sales
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- Wants to help build something rather than simply inherit an established territory
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- Takes pride in being reliable and doing what they say they'll do
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And perhaps most importantly, you're the sort of person customers genuinely enjoy dealing with.

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Why This Role Is Different

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You'll be joining WGA at a pretty exciting moment.

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Canberra isn't an established branch where everything has already been decided. You'll be there at the beginning.

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You'll have the backing of an established business, supplier relationships, systems, product knowledge and our Albion Park team - but you'll also have the opportunity to shape what WGA Canberra becomes.

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As the Canberra business grows, we want this role to grow with it.

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For someone ambitious, entrepreneurial and excited by the idea of helping build a business within a business, there's a genuine opportunity here to make your mark.

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The Practical Stuff

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This is a Canberra-based role involving regular travel throughout the ACT and surrounding region, so a current driver's licence is essential.

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Experience in hospitality, commercial foodservice, equipment, wholesale or B2B sales will be highly regarded, but attitude, initiative and relationship-building ability matter enormously to us.

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Remuneration will include a competitive base salary with an incentive structure that rewards genuine sales growth and performance.

📌 Sales and Business Development (Canberra)
🏢 Delyse Wright
📍 Canberra