Job Description

In this role you will be creative and highly organisedMarketing + PR Communications specialistto support our brand presence across Australia and international markets. This role is perfect for someone with a passion for storytelling, fashion, and communications — with strong experience in both digital marketing, graphic design and public relations.

n

You'll work closely with our marketing, creative, and e-commerce teams to bring campaigns to life, manage media relationships, and maintain a consistent brand voice across every touchpoint.

n

Marketing & Brand Communications

n

Assist in the development and rollout of marketing campaigns across online and retail channels.

n

Develop brand-aligned copy for social media, product launches, newsletters, website, lookbooks, packaging, and in-store signage.

n

Help shape and maintain the brand tone of voice across all internal and external communications.

n

Support photoshoots (including behind-the-scenes coverage), fittings, and content production.

n

Contribute to campaign development with creative input, competitor insights, and trend research.

n

Use Graphic Design skills to create EDM's in Klaviyo, Lookbooks in Indesign, creative assets in Canva.

n

Public Relations & Influencer Gifting

n

Draft and distribute press releases, media kits, and brand assets.

n

Build and maintain strong relationships with media contacts, stylists, and influencers.

n

Manage influencer and VIP gifting strategy and execution across both brands.

n

Coordinate seasonal and campaign-specific send-outs with aligned creators.

n

Track and report on PR coverage, gifting engagement,



and ROI.

n

Respond to media enquiries and assist with interview coordination and event guest lists.

n

Social Media & Community Engagement

n

Lead Instagram feed planning, content scheduling, and posting across platforms.

n

Develop and implement TikTok strategy, including ideation, filming, editing, and publishing.

n

Support content creation across both brands, with a focus on video and campaign storytelling.

n

Actively engage with the community through comments, DMs, and user interactions.

n

Identify and reach out to aligned influencers, creators, and brand advocates.

n

Manage day-to-day coordination of influencer collaborations and gifting.

n

Content & Digital Coordination

n

Coordinate the creation of EDMs, Pinterest assets, paid ad content, and digital marketing collateral.

n

Manage product and website updates including stockist pages, Shopify product copy, and sale assets.

n

Produce campaign store videos and assist with content for interviews and journals.

n

Edit content to create reels and clips

n

Performance & Insights

n

Track campaign and social media performance (e.g. EDM effectiveness, engagement rates, gifting ROI).

n

Identify trends and opportunities for growth across digital and social platforms.





n

Provide regular reporting and insights to inform future content and marketing strategies.

n

Technical Skills

n

Highly technical, understanding of all software programs and adopted the use of Claude, and similar AI software to help streamline workload and create efficiencies.

n

Strong experience in a marketing, PR, or brand communications role (ideally in fashion, lifestyle, or retail).

n

Excellent writing and editing skills.

n

Solid understanding of digital and social media channels, content creation, and brand voice.

n

Experience working with media, influencers, or PR agencies.

n

Highly organised with the ability to juggle multiple projects and deadlines.

n

Familiarity with tools like Meta Business Manager, Shopify, Klaviyo, and Canva.

n

Experience supporting photoshoots and creative production.

n

Passion for fashion, design, and authentic brand storytelling.

n

Cultural Fit

n

Organised and used to working in a fast paced environment

n

Have a robust eye for detail and a love of great storytelling.

n

Enjoy working in a flexible, hands-on environment.

n

Are a natural communicator who builds strong relationships inside and outside the business.

n

Are proactive, positive, and unafraid to bring new ideas to the table.

n

Value authenticity, creativity, and continuous growth.

n

Be careful - Don't provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .

📌 Marketing and PR Communications (Byron Bay)
🏢 Deiji Studios
📍 Byron Bay