Museum of Chinese Australian History – Melbourne VIC
This is a part time position, 3 days per week including Thursdays to align with staff meetings and other staff rosters.
You will coordinate the development and implementation of the Museum's annual marketing and communications strategy, strengthen the Museum brand and reputation nationally, and identify new audience growth opportunities and strategic partnerships.
Key responsibilities
Coordinate the development and implementation of the Museum's annual marketing and communications strategy
Strengthen the Museum brand and reputation nationally
Identify new audience growth opportunities and strategic partnerships
Lead campaign planning for its successful execution
Manage databases and communications for membership, subscribers and event bookings
Grow visitation across exhibitions, public programs, education and venue hire
Develop strategies for memberships, donations and repeat visitation
Oversee website, SEO, CRM, email marketing and analytics
Lead organic and paid digital campaigns




Build relationships with mainstream, multicultural and Chinese-language media
About you
4+ years' experience in strategic marketing, communications or brand management
Experienced and proficient at creating design collateral using design software such as Canva and Adobe Suite to finished art for print and presentations
Demonstrated understanding of Chinese Australian communities and Australia's multicultural landscape
Strong knowledge of both mainstream Australian and Chinese-language media and digital platforms
Experience developing integrated marketing strategies that deliver measurable growth
Excellent stakeholder management, writing and presentation skills
Highly proactive with the ability to identify and lead new opportunities
Outstanding written and verbal communication skills in Mandarin and English
Valid working with children check required
#J-*****-Ljbffr

📌 Marketing & Communications Coordinator (Melbourne)
🏢 Museum of Chinese Australian History
📍 Melbourne