We're looking for a creative, hands‑on Social Media Coordinator to help bring our brand to life across LinkedIn, Instagram, Facebook and TikTok. This role is ideal for someone who understands that excellent social content isn't about posting the same thing four times. Each platform has its own audience, language and style — and we're looking for someone who instinctively knows how to adapt content so it feels native to each one. You'll be responsible for creating, planning and publishing content, capturing behind‑the‑scenes moments and product content, and helping us build a consistent and recognisable presence across our social channels.

Key responsibilities
Shoot engaging content on an iPhone, including products, processes, behind‑the‑scenes content and day‑to‑day moments
Create Reels, TikToks, carousels, stories and other social‑first content
Appear on camera to demonstrate products and bring content to life
Edit content natively within Instagram and TikTok, using tools such as Instagram Edits where appropriate
Use Canva to create polished graphics and carousels
Use Premiere Pro when a larger or more involved edit calls for it




Create content specifically for Instagram, TikTok, Facebook and LinkedIn, adapting ideas into different formats and voices
Help establish and maintain a consistent visual identity and tone of voice across social channels
Develop recurring content pillars and series that audiences can recognise
Plan and schedule content at least a week in advance and maintain an organised content calendar

About you
Have experience creating content for multiple social platforms
Have a professional portfolio
Understand the differences between LinkedIn, Instagram, Facebook and TikTok
Have a strong eye for visual content, pacing and storytelling
Can confidently shoot and edit content yourself
Have solid Canva experience
Are comfortable using Instagram and TikTok's native editing tools
Are comfortable getting in front of the camera when needed
Have a positive instinct for trends without blindly jumping on every trend
Have robust attention to detail and a consistent eye for brand
Are organised and capable of planning content ahead of time
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📌 Social Media Coordinator Melbourne
🏢 Superior Pet Goods
📍 Melbourne