Digital Marketing specialist - Flexible Hours
Toowoomba-based | ***** hours per week | Flexible school-hour option available
We are looking for a motivated, capable and creative Digital Marketing specialist to take ownership of marketing across two linked trade-based businesses.
This is a hands-on, end-to-end marketing role suited to someone who enjoys variety, takes pride in their work, and wants to see their efforts directly turn into leads, sales, brand growth, and better business outcomes.
This is a great role for someone who wants variety, flexibility, and the opportunity to make a real impact.
You will be responsible for helping plan, create, manage, improve and report on marketing activity across both businesses.
We are not looking for someone who only wants to follow instructions or tick boxes.
We are looking for someone who can think, take initiative, obtain and process the numbers, create quality work, and be proud of what they deliver.
Toowoomba-based | ***** hours per week | Flexible school-hour option available
We are looking for a motivated, capable and creative Digital Marketing specialist to take ownership of marketing across two linked trade-based businesses.
This is a hands-on, end-to-end marketing role suited to someone who enjoys variety, takes pride in their work, and wants to see their efforts directly turn into leads, sales, brand growth, and better business outcomes.
This is a outstanding role for someone who wants variety, flexibility, and the opportunity to make a real impact.
You will be responsible for helping plan, create, manage, improve and report on marketing activity across both businesses.
We are not looking for someone who only wants to follow instructions or tick boxes.
We are looking for someone who can think, take initiative,



obtain and process the numbers, create quality work, and be proud of what they deliver.
About the role
You will be involved in both the strategy and the doing.
Your work may include:
Planning and managing marketing activity
Creating content for social media, websites, ads, brochures and product/service promotions
Improving SEO performance
Managing and optimising Google Ads, Meta ads and other paid marketing campaigns
Creating graphics, flyers, product information, website images and other marketing material
Updating and improving websites
Reviewing campaign performance and using data to guide decisions
Helping identify new marketing opportunities
Creating consistent branding and messaging across all platforms
Working across all other day-to-day marketing needs of the businesses
No two weeks will be exactly the same.
The right person will enjoy variety and will be comfortable switching between creative work, campaign planning, reporting, and practical marketing tasks.
About you
You will suit this role if you are:
Self-motivated and accountable
Creative, but also practical and results-focused
Comfortable taking ownership of your work
Driven by data, leads, results and improvement
Organised and able to manage multiple priorities
Confident creating content and marketing material
Willing to learn about trade-based businesses and their customers




Proud of producing good-quality work
Able to work independently without needing constant direction
Based in Toowoomba
Skills that are essential
Experience with the following is required, we are after an experienced specialist in their field:
SEO
Google Ads
Meta Ads Manager
Google Analytics
Google Search Console
Canva
WordPress or website management
Shopify or e-commerce
Email marketing platforms
Social media content creation
Graphic design
Copywriting
Basic photo/video content editing
CRM management and refinement
You do not need to be an expert in every platform, but you do need to want to be and have the drive to learn, solve problems, and take ownership of the marketing function.
This is a data driven position to bring results, if you are motivated by actual results this role is suitable for you.
Hours and location
This is a permanent part-time role or could be suitable to a local consultant who can commit a certain amount of hours to us every week.
We are flexible for the right person and can work around school hours if preferred.
The role will be primarily office-based in Toowoomba, with some work-from-home flexibility available by agreement.
Pay
A competitive hourly rate will be offered based on experience.
What we are looking for
We want someone who will help move the businesses forward.
This role will suit someone who likes seeing their work make a difference — more leads, better enquiry quality, stronger branding, improved websites, clearer product messaging, and better campaign results.
You will have room to bring ideas, test campaigns, improve systems, and take pride in building marketing that actually works.
#J-*****-Ljbffr

📌 Digital Marketing Specialist - Flexible Hours (Toowoomba)
🏢 HC Plumbing
📍 Toowoomba