Job Description
Established in ****, MOR is renowned as an Australian and international success story with the brand available in 20 countries worldwide and growing. MOR have captured a loyal following of beauty aficionados that look to the brand for the evocative and emotive sensorial experience their luxurious products deliver.
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With a diverse and expanding product portfolio, MOR continues to deliver impressive sales performance each year. MOR prides itself on an outstanding work culture and supportive team environment.
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About the Business
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Established in ****, MOR is renowned as an Australian and international success story with the brand available in 20 countries worldwide and growing. MOR have captured a loyal following of beauty aficionados that look to the brand for the evocative and emotive sensorial experience their luxurious products deliver.
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With a diverse and expanding product portfolio, MOR continues to deliver impressive sales performance each year. MOR prides itself on an outstanding work culture and supportive team environment.
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About the Role
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MOR is seeking an experienced and commercially minded Brand & Marketing Manager to lead the development and execution of our brand and marketing strategy across Australia.
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This role is responsible for strengthening MOR's brand positioning, driving integrated marketing campaigns, supporting new product launches and delivering initiatives that build brand awareness, customer engagement and sales growth.
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Working closely with Sales, Product Development, Design and other internal teams, you will manage marketing activity across retail, digital, e-commerce, social media, PR and events, ensuring a consistent and compelling brand presence across all customer touchpoints.
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This is a hands‐on role suited to an experienced brand marketer who can combine strategic thinking with strong execution.
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Key Responsibilities
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1.Brand & Marketing
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Develop and execute MOR's annual brand and marketing strategy and promotional calendar.
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Drive brand positioning, messaging and consistency across all channels and customer touchpoints.
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Plan and deliver integrated campaigns supporting new product launches, seasonal activity and key commercial priorities.
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Partner with Sales, Product Development and Design teams to align marketing activity with business objectives.
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Provide brand and creative direction across campaigns, packaging, collateral, presentations and sales tools.
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Develop compelling brand and product communications, including campaign messaging, product descriptions and marketing collateral.
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Conduct competitor and market analysis to identify trends, opportunities and areas for brand growth.
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Track campaign performance and provide insights and recommendations to improve marketing effectiveness and ROI.
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2.Digital, Social & E-commerce
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Oversee MOR's digital marketing strategy across social media, paid digital, search, SEO/SEM, email and e-commerce.
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Lead social media strategy, content planning and community engagement across key platforms.
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Manage the online promotional calendar and ensure e-commerce activity is aligned with broader brand and commercial priorities.
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Drive customer acquisition, retention and database growth through digital and CRM initiatives.
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Oversee EDM strategy and customer communications.
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Work with internal teams and external partners to optimise digital campaigns and website performance.
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3.PR, Influencers & Events
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Develop and manage MOR's annual PR and events calendar.
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Build and maintain relationships with media, influencers and relevant industry partners.
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Coordinate product launches, brand collaborations, sponsorships and PR events.
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Manage external PR and marketing agencies where required.
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Identify partnership and collaboration opportunities that strengthen brand awareness and reach.
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4.Commercial & Cross-Functional Collaboration
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Work closely with the Sales team to support pharmacy, department store, boutique and other retail channels with effective marketing programs and sales tools.
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Partner with Product Development on product positioning and go-to-market plans for new launches.
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Manage marketing priorities, budgets and external suppliers to ensure activity is commercially focused and delivered effectively.
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Provide regular reporting on key campaigns, marketing initiatives and performance.
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About You
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To be successful in this role, you will ideally have:
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5+ years' experience in brand or marketing management, ideally within beauty, cosmetics, personal care, FMCG or a consumer lifestyle brand.
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Strong experience developing and executing integrated brand and marketing campaigns.
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Demonstrated experience supporting current product launches and go-to-market activity.
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Sound knowledge of digital marketing, social media, CRM and e-commerce.
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Experience working with PR, influencers, events and external agencies.
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Strong commercial awareness and ability to connect marketing activity with sales and business outcomes.
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Excellent written and verbal communication skills.
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Strong stakeholder management and cross-functional collaboration skills.
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The ability to balance strategic planning with hands‐on execution in a fast‐moving environment.
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Relevant tertiary qualifications in Marketing, Business, Communications or a related discipline.
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Why Join MOR?
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This is an opportunity to play a key role in shaping the next stage of an established Australian beauty brand.
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You will have the opportunity to:
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Influence brand strategy and major marketing initiatives.
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Lead campaigns and new product launches across multiple retail and digital channels.
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Work closely with senior management and cross-functional teams.
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Make a visible commercial impact across brand, customer engagement and sales.
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Join the business at an exciting stage of product and channel development.
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📌 Brand & Marketing Manager (Victoria)
🏢 MOR Boutique
📍 Victoria