Job Description
Creative Lead – Social Media, Video & Brand Content
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Bombay Real Estate is one of Melbourne's growing real estate brands, with a strong presence across Melbourne's northern suburbs and an expanding team across sales, property management and commercial real estate.
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Our brand is built around people, property, community and results. As our business continues to grow, so does the importance of how we tell our story.
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We are now looking for a highly creative and commercially minded Creative Lead to shape the next stage of Bombay Real Estate's visual identity across social media, video, reels and digital content.
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THE OPPORTUNITY
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This is not simply a social media posting role. Freshers are also welcome.
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We are looking for someone who can become the creative driving force behind the brand - developing concepts, directing shoots, shaping reels and video content, improving the visual standard of our social channels and ensuring every piece of content feels distinctly Bombay Real Estate.
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You will work closely with our marketing team, directors, sales agents, videographers, photographers and external creatives to develop content that is current, engaging and commercially effective.
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The role will suit someone who understands both creative direction and social media culture - someone who can look at an ordinary property, auction, agent or team moment and turn it into content people actually want to watch.
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KEY RESPONSIBILITIES
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Lead the creative direction for Bombay Real Estate across Instagram, Facebook, TikTok, YouTube and other digital channels.
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Develop original concepts for reels, property videos, auction content, agent branding, campaigns and social media series.
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Direct property, lifestyle, team and promotional video shoots.
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Work closely with videographers, photographers and editors to ensure consistent creative quality.
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Build and maintain a strong, recognisable visual identity across all social media content.
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Develop content concepts, storyboards, scripts, hooks and creative briefs.
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Guide agents and team members on presentation, delivery and performance on camera.
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Identify emerging social media formats, visual trends and content opportunities relevant to real estate.
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Review and improve video edits, pacing, music, graphics, captions and overall storytelling.
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Plan content calendars in collaboration with the marketing team.
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Ensure content balances brand building, property marketing, community engagement and lead generation.
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Help grow engagement, reach and brand recognition across Bombay Real Estate's social platforms.
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Maintain a high creative standard while working within a fast-moving real estate environment.
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ABOUT YOU
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You are someone who thinks visually, notices what others miss and understands why certain content stops people scrolling.
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You may come from a creative agency, property, lifestyle, fashion, automotive, hospitality or another highly visual industry.
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Ideally, you will bring:
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Creative direction,



social media content, video production or brand content ideations.
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A strong portfolio demonstrating reels, short-form video, campaigns or social-first creative work.
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Excellent understanding of Instagram Reels, TikTok, Facebook and YouTube content.
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Strong knowledge of video storytelling, framing, lighting, composition, pacing and editing.
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Confidence developing creative concepts from initial idea through to final execution.
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Working knowledge of Adobe Creative Cloud, Premiere Pro, Photoshop, After Effects, CapCut or similar tools.
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Strong understanding of current social media trends without simply copying what everyone else is doing.
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The ability to give clear creative direction and constructive feedback.
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Excellent organisation and the ability to manage multiple shoots and campaigns at once.
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A commercial mindset - understanding that outstanding creative should ultimately strengthen the brand and generate business.
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Real estate experience is welcome, but not essential. Strong creative thinking and a high-quality portfolio are more important.
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WHY JOIN BOMBAY REAL ESTATE
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You will be joining a fast-growing business where creative ideas can move quickly from concept to execution.
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You will work directly with decision-makers, have access to a large volume of properties, auctions, agents and real-world content opportunities, and have genuine scope to influence the creative direction of the brand.
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If you are someone who sees social media as more than just posting and wants to build content people recognise, remember and engage with - we would like to hear from you.

📌 Creative Lead - Social Media, Video & Brand Content (Victoria)
🏢 Bombay Real Estate
📍 Victoria