We're working with a leading travel group on the Gold Coast to find a technically robust Digital Performance Lead to join a busy digital team.
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This is a genuinely hands‐on role for someone who knows Google Ads, Meta Ads and analytics and can hit the ground running.
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This isn't about generating clicks, impressions or website engagement.
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The digital activity feeds directly into a high-volume call centre and sales process, so the focus is on generating quality enquiries, understanding what happens after the click and continually improving the commercial return from digital spend.
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What you'll be doing
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Manage and optimise Google Ads & Meta Ads campaigns
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Monitor and manage significant paid media budgets
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Analyse performance using GA4 and other analytics tools
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Make data-driven decisions around budget allocation and campaign optimisation
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Improve CPL/CPA, conversion and overall ROI
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Test, learn and continually refine campaigns
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Translate performance data into clear commercial recommendations
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Work closely with marketing and sales teams
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Support and mentor junior members of the digital team
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What we're looking for
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We're open to candidates from travel, retail, e-commerce, hospitality, finance, automotive or any other performance‐driven setting.
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What matters is that you can demonstrate:
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Strong hands‐on Google Ads & Meta Ads experience.
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Solid analytics and performance marketing capability.
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Experience managing meaningful paid media budgets.
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Strong understanding of CPL/CPA, conversion, ROI and ROAS.
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Confidence making optimisation and budget decisions based on data.
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The ability to work autonomously and hit the ground running.
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A genuine understanding of how digital marketing connects to sales and revenue.
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Travel experience is a bonus, not a prerequisite.
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Gold Coast
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$90K + Super
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If you're a technically robust performance marketer who enjoys getting into the numbers and seeing a direct connection between digital activity and sales, I'd love to hear from you.
📌 Digital Performance Lead City Of Gold Coast
🏢 Travel Trade Recruitment
📍 City of Gold Coast
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