We’re working with a leading travel group on the Gold Coast to find a technically strong Digital Performance Lead to join a busy digital team.
This is a genuinely hands‑on role for someone who knows Google Ads, Meta Ads and analytics and can hit the ground running.
This isn't about generating clicks, impressions or website engagement.
The digital activity feeds directly into a high-volume call centre and sales process, so the focus is on generating quality enquiries, understanding what happens after the click and continually improving the commercial return from digital spend.
What you'll be doing
Manage and optimise Google Ads & Meta Ads campaigns
Monitor and manage significant paid media budgets
Analyse performance using GA4 and other analytics tools
Make data-driven decisions around budget allocation and campaign optimisation
Improve CPL/CPA, conversion and overall ROI
Test, learn and continually refine campaigns
Translate performance data into clear commercial recommendations
Work closely with marketing and sales teams
Support and mentor junior members of the digital team
What we're looking for
We're open to candidates from travel, retail, e-commerce, hospitality, finance, automotive or any other performance‑driven environment.
What matters is that you can demonstrate:
Robust hands‑on Google Ads & Meta Ads experience.
Solid analytics and performance marketing capability.
Experience managing meaningful paid media budgets.
Robust understanding of CPL/CPA, conversion, ROI and ROAS.
Confidence making optimisation and budget decisions based on data.
The ability to work autonomously and hit the ground running.
A genuine understanding of how digital marketing connects to sales and revenue.
Travel experience is a bonus, not a prerequisite.
Gold Coast
$90K + Super
If you're a technically robust performance marketer who enjoys getting into the numbers and seeing a direct connection between digital activity and sales, I'd love to hear from you.
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📌 Digital Performance Lead City Of Gold Coast
🏢 Travel Trade Recruitment
📍 City of Gold Coast
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