Job Description
Hikvision is a global technology company focused on video intelligence and integrated security solutions. In Australia and New Zealand, we partner with distributors, integrators, consultants and end users to deliver practical, market-led solutions across a broad range of industries. Our ANZ team combines local market expertise with global capability and a strong focus on collaboration, innovation and customer value.
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About the Role
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We are looking for a commercially minded Marketing Manager to lead the ANZ marketing function and turn business priorities into transparent, measurable market activity. This is a hands‐on leadership role for someone who can set direction, build disciplined marketing operations and deliver high‐quality work across brand, digital, content, channel and events.
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Working closely with Sales, Product & Solutions, distributors and regional stakeholders, you will strengthen Hikvision's market presence, enable channel growth and ensure every campaign is purposeful, on‐brand and commercially relevant.
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What You Will Do
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Marketing strategy, GTM and channel growth
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Develop and execute the ANZ marketing strategy and annual operating plan, aligned to commercial priorities, target industries and product go‐to‐market plans.
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Translate product launches, solutions and brand priorities into integrated campaigns that support demand generation, channel engagement and sales pipeline.
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Partner with Sales, Product & Solutions and distributor partners to develop practical co‐marketing plans and deliver local market impact.
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Identify market opportunities, customer insights and competitive trends to improve campaign relevance and investment decisions.
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Brand, PR and corporate communications
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Build a consistent, credible and distinctive Hikvision brand across ANZ, ensuring local activity aligns with global brand standards.
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Lead corporate communications, media relations, industry‐association engagement, press releases and reputation‐management activity.
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Create a clear brand governance approach for local teams, partners and suppliers, including brand assets, messaging and approval workflows.
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Support thought leadership,



customer stories and responsible‐business communications where relevant.
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Digital, content and platform management
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Own the ANZ content and digital plan across website, EDM, social media, partner platforms, paid media and search activity.
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Lead the production of high‐quality product, solution and brand content, including brochures, campaigns, videos, case studies, event materials and sales enablement tools.
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Improve website relevance, search visibility, social engagement and lead capture through data‐led optimisation.
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Manage external agencies and vendors to deliver quality work on time and within agreed scope.
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Events, campaigns and customer engagement
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Plan and deliver trade shows, industry events, partner events, roadshows, webinars and customer engagement programs across ANZ.
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Ensure campaigns and events have clear objectives, audience plans, lead‐management processes and post‐activity follow‐up.
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Create scalable campaign toolkits that regional sales teams and channel partners can activate consistently.
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Marketing operations, leadership and budget
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Establish efficient marketing workflows, calendars, reporting rhythms and governance that improve visibility, accountability and delivery quality.
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Lead, coach and develop the marketing team; create a proactive, collaborative and accountable working culture.
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Own the ANZ marketing budget, including planning, forecast, vendor management, expense control and return‐on‐investment assessment.
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Provide concise, regular performance reporting and recommendations to business leaders.
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How Success Will Be Measured
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Delivery of a focused ANZ marketing and GTM plan that supports priority products, solutions, industries and channel partners.
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Improved brand consistency, visibility and positive market engagement across owned,



earned and partner channels.
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Digital and content performance, including quality of traffic, engagement, leads and campaign conversion.
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Event and campaign effectiveness, including qualified leads, pipeline contribution, partner participation and sales feedback.
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Efficient budget management, transparent reporting and demonstrable value from marketing investment.
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A high‐performing marketing function with strong cross‐functional collaboration and reliable operating processes.
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What You Will Bring
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A degree in Marketing, Communications, Business or a related discipline, or equivalent practical experience.
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At least 5 years' marketing experience, including ownership of integrated campaigns and a track record in B2B, technology, electronics, security or another complex channel‐led workplace.
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Proven experience building and executing go‐to‐market, channel or demand‐generation plans with measurable commercial outcomes.
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Strong brand, communications and digital‐marketing capability, with confidence across content, websites, social channels, CRM/EDM and campaign reporting.
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Experience leading people, agencies and multiple concurrent projects while maintaining quality and attention to detail.
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Commercial judgement, strong stakeholder‐management skills and the ability to influence across sales, product, partners and senior leadership.
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Excellent written and verbal English communication skills.
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It Would Be an Advantage If You Have
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Experience in video security, IoT, enterprise technology, distribution, systems integration or another technical B2B market.
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Experience working with regional or global marketing teams and adapting global assets for local market needs.
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Working proficiency in Mandarin, particularly for collaboration with global stakeholders.
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Why Join Hikvision ANZ?
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This is an opportunity to shape a visible marketing function at the intersection of technology, channel partnership and growth. You will have meaningful ownership, direct access to business stakeholders and the scope to build a stronger, more connected marketing engine for the ANZ market.

📌 Marketing Manager (New South Wales)
🏢 Hikvision Australia and New Zealand
📍 New South Wales