AutoPacific Group is looking for a talented
Marketing Coordinator - Social & Brand
to support our diverse portfolio of established and growing brands, that include
Cruisemaster, Hayman Reese, Red Stag, Milford, the Towing Performance Centres and more
.
From towing technology, suspension systems to aftermarket upgrades & specialist servicing, our brands connect with passionate communities of drivers, caravanners and outdoor adventurers.
Based in
Brisbane
and reporting to the
National Marketing Manager
, you'll manage the day-to-day consumer-facing presence of these brands through organic social media, community engagement, content planning and coordinated brand activity.
Working alongside our Content Creator, Graphic Designer and Digital Marketing Specialist, you'll help each brand tell its story, maintain its distinct identity and build stronger connections with its audience.
About the role
This is a hands-on coordination role for someone who combines strong copywriting skills with creative thinking, strong organisation and sound judgement. From planning social calendars and engaging with customers to coordinating influencers, campaigns and event marketing, you'll help keep our brands active, consistent and relevant.
What will be your point of difference?
You're comfortable moving between brands, audiences and priorities while keeping a close eye on the details. With a natural flair for writing engaging captions, briefing creative ideas and responding professionally to customer feedback, you'll thrive on the pace and variety this role offers.
Your responsibilities will include:
Organic social media:



Plan and manage content calendars, write copy and coordinate publishing across Facebook, Instagram, LinkedIn, TikTok and YouTube.
Community engagement: Monitor comments, messages and brand mentions, build positive customer relationships and escalating enquiries or reputation issues to the appropriate teams.
Content planning: Develop transparent briefs for our Videographer/Content Creator and Graphic Designer, coordinate approvals and maintain a forward pipeline of content across brands.
Consumer campaigns: Coordinate campaign activity, competitions and promotions, ensuring content and deliverables are ready on time.
Influencers and ambassadors: Coordinate briefs, content commitments and activity schedules, and identify opportunities to share user-generated content.
Sponsorships and events: Support sponsorship activations and coordinate marketing activity for shows, events and other brand experiences.
EDMs and website content: Develop consumer email content with our Digital Marketing Specialist and coordinate blogs, news and website updates.
Reporting and improvement: Monitor organic performance, competitor activity and emerging trends, using insights to improve content and engagement.
Demonstrated must haves:




Experience managing organic social media and content calendars for consumer brands.
Strong copywriting and proofreading skills, with the ability to adapt your tone to different brands and audiences.
Formal qualifications in Marketing/Comms or related discipline would be advantageous
working background with community management, customer engagement and handling sensitive feedback.
A practical understanding of social platforms, publishing tools and content formats.
strong communication skills and liaising with creative teams and coordinating content through to delivery.
Strong organisation and time management skills, with the ability to manage multiple deadlines
The ability to interpret social performance and recommend practical improvements.
A collaborative approach and confidence working with internal teams and external partners.
Experience with influencers, sponsorships, consumer campaigns or events will be highly regarded. An interest in automotive, caravanning, touring or outdoor adventure would also be an advantage.
Why join AutoPacific Group?
Work across an established and reputable portfolio of automotive, caravanning and outdoor brands
Collaborate with specialists in content creation, design and digital marketing.
Enjoy variety across social media, consumer campaigns, partnerships and events.
Take ownership of day-to-day brand activity and see your ideas come to life.
Employee benefits including paid parental leave, salary sacrifice options, staff discounts and Employee Assistance Programs
#J-*****-Ljbffr

📌 Marketing Coordinator - Social & Brand (Queensland)
🏢 AutoPacific Group
📍 Queensland