Social Media & Performance Content Manager
Casual | 2 days per week | Byron Bay
We're looking for a commercially minded
Social Media & Performance Content Manager
to work across our two e-commerce brands, Byron Bay Gifts and Loyal Crush.
This isn't a role that's simply about keeping the Instagram feed looking good. We're looking for someone who understands
what makes people stop, click and buy
— and knows how to turn great content into commercial results.
You'll work closely with our Marketing Manager to develop, test and refine creative based on actual performance. You'll have access to a substantial library of professional photography and video, regular new content shoots, established brands to work with, and plenty of scope to develop and test your own creative ideas.
Key responsibilities
Turn existing photography and video into engaging Meta ads, reels and social content
Develop and test different hooks, angles, copy and creative variations
Navigate Meta Ads Manager confidently and understand key campaign and creative metrics
Review performance and clearly report what's working, what isn't and what we should test next
Work closely with our Marketing Manager on campaigns, promotions and creative strategy
Create original photo and video content for social and paid campaigns, including filming and editing short-form content
Manage organic social media content, scheduling and day-to-day activity
Create and send email newsletters and promotional campaigns
Develop content around new products, launches, seasonal campaigns and brand stories
Use AI tools to work faster and smarter across ideation, copy, creative development, editing and content repurposing
Keep across emerging social, creative and e-commerce trends,



identifying ideas and formats worth testing across our brands
About you
You have experience in social media, digital marketing or performance content, ideally within e-commerce
You understand the difference between content that looks good and content that performs — ideally, you can do both
You have hands‐on experience with Meta Ads Manager and understand metrics such as CTR, CPC, CPA and ROAS
You can identify a strong hook and turn one piece of content into multiple creative concepts
You're comfortable looking at data and using it to decide what content to create next
You're confident filming and editing short-form video and creating polished social assets
You can write concise, persuasive copy
You're comfortable and confident using AI tools as part of your everyday workflow
You're proactive and commercially curious — you don't wait to be told what content to create and are comfortable bringing new ideas, testing them and learning from the results
You're organised and able to manage a content calendar and multiple campaigns
Experience with
Shopify, Klaviyo, Canva and CapCut or similar editing tools
would be highly regarded.
The role
This is a
casual, 2-day-per-week role based in Byron Bay
, initially through the busy Christmas period, with the potential to become ongoing for the right person.
It's an prospect to work across two established but very different e-commerce brands, with the freedom to experiment, test ideas and see the commercial impact of your work.
Hourly rate commensurate with experience.
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📌 Content Creator & Social Media Manager (Byron Bay)
🏢 Byron Bay Gifts
📍 Byron Bay