Booth Rural is a privately owned agricultural and rural supplies company dedicated to supporting farmers and rural communities. We pride ourselves on delivering quality products, advice, and exceptional customer service to our clients across regional North/West Queensland. With a strong reputation built on reliability and knowledge, we are committed to helping our customers succeed in their agricultural endeavours.
About the role
We are seeking a dynamic and motivated Senior Sales Person to join the Booth Rural team in Townsville, QLD. This is a full-time position that plays a vital role in the day-to-day operation of the business, driving our sales growth and building strong relationships with our valued customers. As a Senior Sales Person, you will be at the forefront of our business, representing Booth Rural and helping customers find the right rural and agricultural solutions for their needs. This position is essential to our continued success and expansion in the regional market.
What you'll be doing
Identifying and prospecting potential customers within the rural and agricultural sector
Building and maintaining strong relationships with existing customers to ensure satisfaction and loyalty
Presenting and demonstrating rural and agricultural products to customers in a compelling and knowledgeable manner
Providing advice and recommendations tailored to each customer's specific needs
Oversee, coordinate and process product ordering and stock requirements accurately and efficiently




Collaborating with the wider team to ensure excellent customer service and operational support
Keeping detailed records of sales activities, customer interactions and follow-ups
Staying informed and up to date with agricultural products, pricing, market trends and customer requirements
Actively engaging with customers to identify areas for improvement
What we're looking for
Proactive and driven person
Proven experience in a sales role, preferably within the agricultural, rural or related industry
Solid communication and interpersonal skills with the ability to build rapport with diverse customers
A genuine passion for rural and agricultural products and industries
Excellent customer service mindset with a focus on solving customer problems
Physical capability to handle rural and agricultural products and operate in varied environmental conditions
A valid light rigid drivers' licence and forklift ticket or ability to obtain
Flexibility and willingness to work extended hours during peak seasons if required
Honesty, integrity and reliability in all business dealings
What we offer
Full-time position based in Townsville
Competitive salary package commensurate with experience
A supportive team environment with experienced mentors
Access to employee discounts on Booth Rural products and services
A positive workplace culture that values teamwork and customer focus
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📌 Sales Person (Townsville)
🏢 Booth Rural
📍 Townsville