An ambitious Australian business is entering an important stage of growth and is looking for its first senior marketing leader. With an established customer base, a highly scalable commercial model and several major projects approaching, this is an opportunity to influence the direction of the entire business.
About the Role
Head of Marketing Up to $150,000 + super + ESOP opportunity Sydney City | Four days in the office, one day from home Permanent full-time position Are you ready to take complete ownership of a marketing function and build it your way? You will work directly with the leadership team to develop the marketing strategy, strengthen the brand and establish the systems, partnerships and internal capability needed to support continued growth. This is not a role where you will inherit a large team, established playbook or layers of approval. You will have the freedom to decide what needs to happen, then roll up your sleeves and make it happen.
Responsibilities
The opportunity
There is plenty to get stuck into from day one.
You will develop the overarching marketing strategy, lead an key product launch and coordinate the campaigns, events and external partners supporting it.
You will also assess the company's current digital presence, content and sales collateral before determining where investment will have the greatest impact. This could include appointing specialist agencies across SEO, SEM, design and creative services.
Once you have established the strategy and immediate priorities, you will have the opportunity to hire a Marketing Coordinator and begin building the internal function around you.
Responsibilities




Creating and delivering the overall marketing strategy
Developing clear brand positioning and go-to-market plans
Leading upcoming product and service launches
Planning integrated campaigns, events and customer initiatives
Building a consistent lead-generation and demand-generation engine
Selecting and managing digital, creative and specialist agency partners
Reviewing and improving existing marketing and sales collateral
Managing HubSpot, marketing automation, reporting and attribution
Taking ownership of the marketing budget and associated P&L;
Establishing practical measures of performance and return on investment
Recruiting and managing a Marketing Coordinator
Working closely with leadership across sales, product and customer experience
Qualifications
You may already be operating as a Head of Marketing within a startup or growing SME, or you could be a strong Marketing Manager ready to take the next step. What matters most is that you can balance strategic thinking with hands-on execution.
Required Skills
Broad B2B marketing experience across strategy and execution
Experience in a startup, scale-up, SME or similarly agile setting
Strong product marketing and go-to-market capability
Experience leading product,



platform or service launches
A working knowledge of HubSpot and marketing automation
Experience selecting and managing agencies and creative partners
Commercial confidence across budgets, reporting and ROI
The ability to turn ambitious ideas into clear, achievable plans
The confidence to influence founders and senior business leaders
An adaptable approach when priorities or commercial needs change
This is a genuine growth environment where things can move quickly. Priorities may shift, new opportunities will emerge and you will sometimes need to make decisions without perfect information. If you need significant structure, large internal teams or clearly defined boundaries around your position, this may not be the right opportunity. If you are excited by autonomy, variety and the chance to build something from the ground up, it could be exactly what you are looking for.
Pay range and compensation package
Salary up to $150,000 + super
Opportunity to participate in an employee share scheme, with further details provided during the interview process
Complete ownership of the marketing function
Scope to recruit a Marketing Coordinator
Direct access to the leadership team
Influence over major launches and business-wide decisions
Four days per week in the Ultimo office and one day working from home
The interview process will include an initial conversation, a Microsoft Teams interview and a face-to-face meeting. Shortlisted candidates will also be invited to discuss their initial 30, 60 and 90-day approach.
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📌 Head Of Marketing (New South Wales)
🏢 Uplift Recruitment
📍 New South Wales