Commercial Writer / Content Producer Families Publication
ellaslist is where Sydney parents go to work out what to do with their kids. Our commercial partners — attractions, venues, camps, shows, brands and events — rely on us to reach those families at exactly the moment they're planning.
This role both manages and produces that commercial content. You'll write it, build it, schedule it, put spend behind it and get it approved, across a calendar that moves fast and peaks hard around every school holiday period.
It's a busy delivery role, if you love the satisfaction of a clean, fully-shipped calendar and you write quickly without sacrificing quality, you'll do well here. If you're looking for long-form features and slow creative development, this isn't the one.
Key responsibilities
Manage the commercial calendar and own the production calendar to keep every partner deliverable on schedule
Work with sales and operations so what's been sold is what gets built
Manage client approvals, revisions and sign-offs, and keep them moving
Brief and manage freelance writers during peak periods, with an annual budget you control
Create, write and produce event listings and venue listings at volume — accurate, practical, on-brand
Write client articles and sponsored listicles that read like editorial, not advertising
Create supporting social media posts and reels and schedule using Sprout
Produce solus EDMs and partner placements in regular newsletters
Perform image selection, cropping, resizing and light editing for web,



social and email
Schedule and publish across social channels, set up, monitor and optimise paid social campaigns, and build and send campaigns in Mailchimp
About you
2–4 years producing content in a publishing, agency or in-house marketing environment
Demonstrably rapid, clean writing — we'll ask you to do a short paid writing test
Practical Meta Ads Manager experience — setting up and managing campaigns with a real budget, not boosting from the app
Comfort with a CMS and basic image editing (Canva, Photoshop or Figma)
The organisational discipline to run a calendar with multiple simultaneous client deadlines
Composure with clients — chasing approvals and absorbing late changes without losing momentum
Care about the audience — parents trying to fill a rainy Saturday or a two-week holiday
About us
ellaslist is where Sydney parents go to work out what to do with their kids. Our commercial partners — attractions, venues, camps, shows, brands and events — rely on us to reach those families at exactly the moment they're planning.
A small family friendly team where your work ships immediately and visibly
Real ownership of the commercial content function
An annual freelance budget you control, so peak periods are resourced rather than absorbed
Hybrid working — we're a family brand and we mean it
4 weeks leave
Plenty of family friendly perks including famils and kid friendly experiences
#J-*****-Ljbffr

📌 Commercial Writer / Content Producer Families Publication (New South Wales)
🏢 ellaslist
📍 New South Wales