As Digital Marketing Manager, you'll support the Head of Digital to lead and execute True's integrated digital marketing strategy across paid media, Search and Generative Engine Optimisation (SEO/GEO) and CRO to drive customer acquisition, revenue growth and an increase in customer lifetime value. You'll also help shape and deliver the digital roadmap, use data to optimise performance across the full customer journey, and lead and develop two talented direct reports. Working closely with the Head of Digital and cross-functional teams, you'll ensure digital activity aligns with broader commercial and brand priorities.
Key responsibilities
Translate the digital strategy into channel-specific plans with explicit KPIs, including ROAS, CAC and revenue targets and own their delivery against performance goals
Drive execution across the full funnel, with a focus on Meta and Google, SEO/GEO and CRO
Manage, coach and develop your two direct reports that include a Digital Marketing Specialist and Digital Marketing Coordinator, fostering a high-performance culture
Lead a structured paid media testing roadmap, including new channels such as TikTok and Agentic Ad platforms, with defined hypotheses and success metrics
Map and optimise the digital customer journey, identifying friction points from first impression through to repeat purchase
Build and run tests across creatives, product pages and landing pages to improve conversion rates and enhance the customer journey
Analyse funnel and campaign performance using GA4, in platform data and CRM data, turning insights into prioritised, high-impact actions
Collaborate with content, web/UX, product, social, CX and marketing ops teams to ensure consistent messaging and seamless delivery




Manage external partners including agencies, with clear scopes, expectations and performance reviews
About you
3-5 years of senior level experience in performance/digital marketing within an eCommerce or DTC environment, ideally in a scaling or high growth business
Proven experience managing and coaching direct reports in a digital marketing team
Deep knowledge of paid media, SEO/GEO & CRO with experience translating commercial goals into channel strategy and delivering against it
A track record of turning data into prioritised action with fluency using Shopify reports, GA4 and CRM data
A genuine passion for True's brand and the desire to learn, grow and innovate in a dynamic environment
Fun, dynamic, and collaborative work environment
4 bonus leave days per year
Onsite staff gym, sauna, and ice bath
Northern Beaches location with onsite parking
Generous discounts on True Products
Frequent team events and celebrations
Plenty of learning and development opportunities
Hybrid working environment
About us
At True, we're on a mission to create a world of healthier people. True Protein was born out of a desire to empower our community in living energetic and fulfilled lives. Since ****, we have pioneered a new standard in health and performance products, delivering natural, authentic, and transparent products without compromise. This all begins within our own True Team, a high-performing group of like-minded individuals who truly believe in and strive to embody our company values in all that we do, both in our personal and professional lives. Australian-owned but looking to conquer the world, we are continuously growing our team with creative and community-minded people.
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📌 Digital Marketing Manager (New South Wales)
🏢 True Protein
📍 New South Wales