Job Description
About Us
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AllCare Disabilities is a registered disability service provider delivering person-centred support across residential, community, and day program settings.
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We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.
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Our approach is practical and outcomes-driven. We work closely with participants, families, and support networks to deliver consistent, high-quality support that aligns with individual goals.
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About the Role
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This is not just a leadership role, you'll be hands-on, you'll shape our expansion strategy, lead the marketing campaigns and work closely with the team.
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Core responsibilities:
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Own and run Google Ads (Search and Performance Max) and Meta Ads end to end
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Keyword research, match type strategy, negative keyword discipline, ongoing search term mining
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Build and maintain the measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API,



offline conversion imports
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Close the loop between ad platform and CRM so we can see which campaigns produce actual clients, not just form fills
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Landing page and conversion rate optimisation, working with existing build resources
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Weekly reporting against cost per qualified lead by channel and campaign
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About You
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Minimum 5 years hands on in Google Ads and Meta Ads Manager, owning accounts directly rather than assisting
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Demonstrated lead generation experience with cost per qualified lead recorded
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Solid GA4, GTM, pixel and Conversions API implementation skills. ability to realign tracking, not just report on it
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Comfortable working inside a CRM. HubSpot preferred. Understands closed loop attribution
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Written English strong enough to write ad copy for an Australian audience that does not read as translated
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📌 Performance Marketing Manager (New South Wales)
🏢 Allcare Disabilities Australia
📍 New South Wales