Job Description
Purpose: To lead, promote, unite, develop and regulate football
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Vision: To unite and elevate Australian football to become a world class, globally respected system to inspire our national, developing excellence at every level
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Mission: Working with our stakeholders everyday – to build the capability, capacity and capital we need now and in the future - to transform every football dream into reality
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To achieve the above, we live by our company values which are:
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Welcome: Open doors, open minds, open hearts – and respect
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Ready: Always ready, Always ahead
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Connect: Together, united
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Excel: Our best, every day in every way
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Protect: Guarding the game, Securing the future
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WHAT WE OFFER
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At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:
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Flexible work arrangements
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Birthday Leave
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Study Leave
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Wellbeing & Lifestyle leave
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Paid Parental leave in addition to statutory government offering
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Volunteer leave
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Employee Assistance Program (EAP)
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Partner discounts
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Workplace Banking Program
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Social Activities such as 5-a-side futsal
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BACKGROUND AND PURPOSE OF THE ROLE
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The Digital Content Producer is responsible for creating engaging, social-first content across Football Australia's national teams, competitions and corporate brands.
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Working within the Digital Content team, this role produces video, written and digital content that grows audiences, drives engagement and strengthens fan connection. The role also supports live event and match-day coverage, website content and EDM communications, helping bring the stories of Australian football to life.
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ROLE RESPONSIBILITIES
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Key responsibilities include:
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Create and publish engaging content across Football Australia's digital channels,



driving audience growth and engagement
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Produce video, photography and written content that strengthens fan connection with Football Australia's brands, competitions and national teams
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Deliver live and match-day social media coverage to enhance fan experience and reach
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Write and publish website articles, features and editorial content that increase website traffic and engagement
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Create and distribute EDM campaigns that support audience growth, retention and conversion
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Monitor content performance, audience trends and platform developments to continually optimise results
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Collaborate with internal stakeholders to deliver integrated campaigns and storytelling opportunities aligned with Football Australia's strategic objectives
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KNOWLEDGE, SKILLS & EXPERIENCE
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Experience in social media, digital content production or sports media
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Strong content creation, storytelling and copywriting skills
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Video production and editing experience, including Adobe Creative Suite
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Understanding of social media platforms, audience engagement and digital trends
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Experience producing website and email marketing content
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Ability to work in a rapid-paced environment and manage multiple priorities
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Knowledge of football or the Australian sporting landscape is highly regarded
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Relevant qualification in Marketing, Communications, Media, Journalism or a related field
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Experience in sport, media, entertainment or major events is desirable
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Applications close on Friday 2 October ****; however, we encourage you to apply early as Football Australia may commence the recruitment process and close applications ahead of the advertised deadline if a sufficient number of suitable applications are received.
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Essential Requirements
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Working with Children / Working with Vulnerable People Check
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Desirable Criteria
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Sports Marketing / PR / Communications Degree
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📌 Digital Content Producer (New South Wales)
🏢 Football Australia
📍 New South Wales