21 Sep
|
Talent
|
Victoria
Job Description
Join this global, leading consumer business where insights directly influence brand strategy, innovation and commercial growth. Working across a portfolio of well‐known household brands, you'll turn consumer understanding and market intelligence into clear opportunities and action.
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This is an exciting role for an experienced insights professional who can look beyond the data, connect multiple sources of intelligence and tell a compelling commercial story.
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The opportunity
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As Consumer Insights & Growth Manager, you'll partner with Marketing, Category, Commercial and R&D; teams to build a deeper understanding of consumer behaviours, needs and purchasing occasions.
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You'll combine consumer research with market, brand, competitor and commercial data to diagnose performance, challenge assumptions and identify opportunities to attract new buyers, strengthen brands and drive sustainable growth.
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Key activities
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Embed consumer insights into brand, category and portfolio strategies
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Connect research with scan, panel, loyalty, brand tracking and commercial data
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Identify evidence‐based opportunities for brand, category and consumer growth
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Help stakeholders define the right business questions and research approach
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Turn complex findings into transparent stories, recommendations and actions
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Bring an external perspective on consumer behaviour, competitors and market trends
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Help shape innovation pipelines around genuine consumer needs
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Influence senior stakeholders through strong analysis and constructive challenge
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What we're looking for
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You'll bring experience in consumer or shopper insights, category, analytics or marketing strategy, ideally within FMCG or another consumer‐led organisation.
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You'll also have
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Strong qualitative and quantitative research capability
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Experience using scan, panel, loyalty or behavioural data
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The ability to connect different data sources and uncover commercial opportunities
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A strong understanding of brand and category growth
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Excellent analytical, storytelling and stakeholder influencing skills
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A relevant tertiary qualification or equivalent professional experience
n
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Experience applying Ehrenberg‐Bass or other evidence‐based marketing science principles will be highly regarded.
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Why consider this opportunity
n
This is more than a traditional research role. You'll have the opportunity to influence recognised consumer brands, shape innovation and portfolio decisions, and see your insights translated into meaningful commercial outcomes.
n
Join this global, leading consumer business where insights directly influence brand strategy, innovation and commercial growth. Working across a portfolio of well‐known household brands, you'll turn consumer understanding and market intelligence into clear opportunities and action.
n
This is an exciting role for an experienced insights professional who can look beyond the data, connect multiple sources of intelligence and tell a compelling commercial story.
n
The opportunity
n
As Consumer Insights & Growth Manager, you'll partner with Marketing, Category, Commercial and R&D; teams to build a deeper understanding of consumer behaviours, needs and purchasing occasions.
n
You'll combine consumer research with market, brand, competitor and commercial data to diagnose performance, challenge assumptions and identify opportunities to attract new buyers, strengthen brands and drive sustainable growth.
n
Key activities
n
n
Embed consumer insights into brand,
category and portfolio strategies
n
Connect research with scan, panel, loyalty, brand tracking and commercial data
n
Identify evidence‐based opportunities for brand, category and consumer growth
n
Help stakeholders define the right business questions and research approach
n
Turn complex findings into clear stories, recommendations and actions
n
Bring an external perspective on consumer behaviour, competitors and market trends
n
Help shape innovation pipelines around genuine consumer needs
n
Influence senior stakeholders through strong analysis and constructive challenge
n
n
What we're looking for
n
You'll bring experience in consumer or shopper insights, category, analytics or marketing strategy, ideally within FMCG or another consumer‐led organisation.
n
You'll also have
n
n
Strong qualitative and quantitative research capability
n
Experience using scan, panel, loyalty or behavioural data
n
The ability to connect different data sources and uncover commercial opportunities
n
A strong understanding of brand and category growth
n
Excellent analytical, storytelling and stakeholder influencing skills
n
A relevant tertiary qualification or equivalent professional experience
n
n
Experience applying Ehrenberg‐Bass or other evidence‐based marketing science principles will be highly regarded.
n
Why consider this opportunity
n
This is more than a traditional research role. You'll have the opportunity to influence recognised consumer brands, shape innovation and portfolio decisions, and see your insights translated into meaningful commercial outcomes.
n
Desired Skills and Experience
n
n
Ehrenberg‐Bass or other evidence‐based marketing science principles
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connect different data sources
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shopper insights, category, analytics or marketing strategy
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consumer research alongside scan, panel, loyalty, brand and commercial data
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📌 Consumer Insights & Growth Manager (Victoria)
🏢 Talent
📍 Victoria