Marble Group – Melbourne Northern Suburbs VIC
Our client is a growing custom home builder with a robust focus on quality, design and customer experience. They are looking for an ambitious marketing professional ready to take ownership of the marketing function and play a key role in supporting continued business growth.
Our Client
Our client is a growing custom home builder with a strong focus on quality, design and customer experience. They are looking for an ambitious marketing professional ready to take ownership of the marketing function and play a key role in supporting continued business growth.
The Role
As Marketing Manager, you will own and deliver the company's marketing strategy across its residential building portfolio. Working closely with the Sales Director, senior management and external agency partners, you will have influence across brand direction, lead generation and customer engagement.
This is a hands-on role covering everything from digital campaigns and website performance through to display home launches, new product releases, promotions and brand management.
Responsibilities
Develop and execute short and long-term marketing strategies aligned with business and sales objectives
Manage the annual marketing calendar, campaigns, promotions and product launches
Manage external creative, digital, web, media and SEO agency partners
Oversee website content, performance and lead generation
Manage paid, organic and email digital campaigns
Monitor campaign performance, analytics and digital marketing results
Manage brand identity and marketing assets across all customer touchpoints




Plan and execute new product and display home launches
Work closely with Sales, Design, Estimating and Construction teams
Monitor competitors, housing trends and market opportunities
Prepare marketing reports and recommendations for senior management
Assist with managing the marketing budget and measuring marketing ROI
Requirements
5+ years' experience in a Marketing Executive, Marketing Specialist, Senior Marketing Coordinator or similar role
Alread in or eady to step into a Marketing Manager position with the confidence to work autonomously
Strong digital marketing experience across Meta, Google Analytics, SEO, websites and lead generation
Experience managing external marketing agencies and multiple projects
Strong commercial, analytical and project management skills
Excellent written and verbal communication skills
Residential construction, property, land development or real estate experience highly regarded
Current driver's licence and willingness to travel between display homes and head office
Benefits
High-impact role with genuine ownership of the marketing function
Opportunity to step into a Marketing Manager position and progress your career
Direct exposure to senior leadership and key business decisions
Broad exposure across residential construction, product, digital and project marketing
Work closely with leading external marketing agencies
Opportunity to influence brand direction, lead generation and business growth
Growing custom home builder with a strong focus on design and customer experience
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📌 Marketing Manager - Residential Builder (Melbourne)
🏢 Marble Group
📍 Melbourne