A globally recognised leader in the fitness sector, Fitness First currently operates 51 Australian clubs across New South Wales and Victoria. We believe that fitness inspires people to excel - it takes courage, determination, and dedication. Working with Fitness First is more than just a paying job. It's the start of a career that will allow you to empower thousands to put themselves First and lead fearless and extraordinary lives.

As an employer, we are on a mission to uncover exceptional talent and nurture, develop and celebrate our employees.

Fitness First, Australia, is proud to be part of Fitness & Lifestyle Group, Asia Pacific’s largest diversified fitness brand.

The Opportunity

At Fitness First, we believe fitness has the power to transform lives. As Senior Marketing Manager, you will lead the marketing strategy and execution for one of Australia’s mostrecognised fitness brands, shaping how Fitness First shows up in market and how we attract,engageandretainmembers.

Reporting to the Head of Marketing, you will own end-to-end marketing delivery for Fitness First across Australia. As the brand custodian, you will develop and execute full-funnel marketing strategies that strengthen brand awareness, drive memberacquisitionand deliver commercial results across paid, owned and earned channels.

This is a hands-on leadership role where you will work across brand, digital, media,partnershipsand member communications, turning strategy into action and ideas into measurable commercial outcomes. You will work closely with agency partners and cross-functional teams to deliver impactful campaigns, product launches, partnerships and tactical initiatives, including major club openings and high-visibility campaigns across the Fitness First portfolio.

You will also lead,coachand develop the Digital Marketing Manager and MarketingExecutive, bringing together strategic thinking, creative execution and commercial performance to help shape the future of the Fitness First brand.

Please note, this is a 9-month contract covering a period of parental leave.

Key Responsibilities

- Develop and deliver annual marketing strategies that drive brand growth, member acquisition and commercial performance.
- Own the Fitness First campaign calendar, including product launches, club openings,partnershipsand tactical campaigns.
- Act asbrandguardian,



ensuring all activity is consistent with brand positioning, creativestandardsand member experience.
- Lead the development and execution of integrated campaigns across paid,ownedand earned channels.
- Partner with media agencies to develop effective channel strategies, mediaplansand budget allocation.
- Oversee digital marketing performance across paid media, SEO, content, email,websiteand app experiences.
- Drive member lifecycle communications, including acquisition, onboarding,retentionand win-back initiatives.
- Lead,coachand develop the Digital Marketing Manager and MarketingExecutive.
- Collaborate with internal stakeholders,agenciesand partners to deliver seamless, high-impact marketing outcomes.

About You

You are a commercially minded marketer who combines strategic thinking with a hands-on approach. You areenergisedby variety, enjoy managing multiple projectssimultaneouslyand thrive in fast-paced environments where priorities evolve quickly.

A natural collaborator, you build strong relationships across teams,agenciesand partners, influencing stakeholders to deliver excellent outcomes. You balance creativity with analytical thinking, using data and insights to make decisions while never losing sight of the customer experience. You are equally comfortable leading big-picture brand strategy as you are briefing campaigns, reviewing performancemetricsor refining communications.

Key Experience

- Experience in marketing, with strongexpertiseacrossbrand,digitalperformanceand campaign management.
- Experience in a B2C environment, ideally within premium consumer brands – either from agency environments or in-house marketing teams.
- Proven experience developing and delivering integrated, full-funnel marketing campaigns.
- Strong understanding of media strategy, planning, agencymanagementand budget oversight.
- Experience across paid search, paid social, SEO, emailmarketingand member lifecycle communications.
- Proficiencywith Google Analytics,GoogleAds,



Metaplatformsand digital performance reporting.
- Experience writing and briefing email,SMSand digital communications.
- Demonstrated ability to interpret data, generateinsightsandoptimisecampaign performance.
- Previouspeopleleadership experience, with a passion for developing team capability.
- Strong project management skills and experience working across multiple stakeholders,prioritiesand deadlines.
- Experience using workflow or project management tools such as Monday.com is highly regarded.

In return we offer you

- Complementary all access Fitness First Membership, plus one for a friend
- FLG is committed to promoting a healthy work-life balance. We offer a hybrid work model, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.
- Modern offices in the heart of Sydney's vibrant CBD
- Anniversary leave days and additional complimentary memberships through FLG's Recognition of Service Program
- Be recognised and rewarded by your peers for living our values with FLG's People's Champion awards
- Enjoy exclusive employee discounts with industry leading fitness, travel, fashion and retail brands through FLG's partner discount program
- Employee Assistance Program

About Fitness & Lifestyle Group

Fitness & Lifestyle Group (FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs — 310+ locations, 600,000+ members, and five of the region's most recognised fitness brands: Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness and Barry's.

We're headquartered in Australia with regional offices across South East Asia, and we're on a mission to help our global community live stronger, happier lives.

Our commitment to diversity & inclusion

At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.

#J-18808-Ljbffr

📌 Senior Marketing Manager (New South Wales)
🏢 Fitness First
📍 New South Wales