Job Description

4mo ago , from Advertising Industry Careers

n

Brand ManagerGreat things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D; center, and commercial/distributor markets across Europe, Australia, and Current Zealand.

n

We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre

n

One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. Brand Manager – Drive growth for the Iconic Brand - Old El PasoWe're looking for a commercial, insight-led Brand Manager to grow one of our key grocery brands in Australia.

n

In this full-time role based at Mt Waverley, you'll own the brand portfolio and innovation pipeline end-to-end – from opportunity identification and strategy, through to launch and in-market performance of the Old El Paso brand. You'll partner with cross-functional teams (Sales, Category, R&D;, Supply Chain, Finance) and agencies to deliver impactful innovation, compelling brand communications and standout in-store activation.

n

About General Mills AustraliaJoin a global food company that makes food the world loves. Do

n

Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell? At General Mills, we're committed to innovation, growth and making a positive impact.

n

We're proud to be certified as a Great Place to

n

Work for 7 consecutive years, and one of the Best Workplaces in Australia for Women for the third time in 2026. What's in it for YOU?

n

We believe in helping our people thrive, professionally and personally: Flexible working: 50/50 home/office model. Wellbeing focus:



Half-day Friday every week to support work–life balance. Convenience: Free on-site parking at our Melbourne office.

n

Growth & development: World-class L&D; programs and in-house mentoring. Inclusive culture: Best-practice flexibility and inclusivity where you're seen, heard and belong. Your ImpactAs Brand Manager, you will: Lead innovation and renovation projects from idea to launch, acting as marketing lead and stage-gate gatekeeper.

n

Use brand, consumer, category and customer insights (e.g., Nielsen, Quantium) to spot gaps and growth opportunities. Own brand profitability and activation, managing GM%, portfolio mix, pricing, packs and value initiatives. Influence media and BTL activation aligned to brand strategy and power periods.

n

Build strong retailer relationships and create compelling sell-in materials for range reviews and key customer engagements. What You BringExperience:3+ years ABM/Brand Management in FMCG (4+ years including NPD project management highly regarded).

n

Proven track record owning projects end-to‐end across innovation and base business. Experience working in an international BDT structure (highly regarded)Skills & mindset: Strong commercial and analytical skills; confident using data to drive decisions. Ability to identify consumer trends, opportunities and threats.

n

Excellent cross-functional stakeholder, international BDT, and agency management, with strong influencing skills. Proactive, decisive and results-driven, comfortable challenging the status quo with facts. Excellent communication and high attention to detail.

n

The EssentialsEducation: Bachelor's degree, preferably in Marketing, Sales or Commerce. Location: Mt Waverley, VIC (domestic scope, occasional travel – approx. 5%). Ready to

n

Make Your Mark? If you're a commercial, insight-led Brand Manager (or experienced ABM ready for the step up) with a passion for consumer brands, innovation and sustainable growth, we'd love to hear from you.

📌 Brand Manager (Victoria)
🏢 General Mills
📍 Victoria